Woodbury Outfitters partnered with Eventige to realign outdoor industry marketing operations, creating a true omnichannel selling environment with seventeen regional stores in three different countries. Business consulting, strategic development and a newly created BigCommerce stencil framework powered the brand growth and development. Eventige continued to provide a daily support ecosystem of design, development, marketing automation, and demand generation strategies.
Search is highly regulated in this industry: PPC and SEM activities are prohibited, which posed an exciting challenge for the Eventige team. The team developed new methods of reaching and engaging the audience, and designed and developed a complete matrix of marketing systems, supportive tools, and on-boarded new third party integration partners into the brand marketing mix.