Outdoor Industry Marketing

Woodbury Outfitters partners with Eventige Media Group to realign outdoor industry marketing operations, creating a true omni-channel selling environment with seventeen regional stores in three different countries. Business consulting, strategic development and a newly created BigCommerce stencil framework power the brand growth and development. Eventige continues to provide a daily support ecosystem of design, development, marketing automation, and demand generation strategies.

The regulated environment of the product classification posed an exciting challenge for the Eventige brand teams that developed new methods of reaching and engaging the audience, as traditional PPC and SEM activities are prohibited within this industry. Eventige designed and developed a complete matrix of all marketing systems, supportive tools, and on-boarded new third party integration partners into the brand marketing mix.