Outdoor Industry Marketing

Woodbury Outfitters – an outdoor industry brand with 17 regional stores in three different countries, partnered with Eventige to realign their marketing operations and create an omni-channel selling environment. However, the search landscape in the outdoor industry is highly regulated, with PPC and SEM activities being prohibited. This posed a unique challenge for the Eventige team.

Eventige rose to the challenge by developing new methods of reaching and engaging the audience. EMG teams designed and developed a complete matrix of marketing systems, supportive tools, and onboarded new third-party integration partners into the brand marketing mix - helping to establish and integrate Klaviyo, BigCommerce, HubSpot, and the backend ERP running operations for the multi-million dollar online distributor of sports apparel.

The collaboration between Woodbury Outfitters and Eventige resulted in a successful realignment of the outdoor industry brand's marketing operations, creating a true omni-channel selling environment. Despite the challenges posed by the highly regulated search landscape, Eventige's innovative strategies helped to reach and engage the audience effectively through content and SEO programs that provided users with organic inbound introductions to the brand offering online.

The daily support ecosystem of design, development, marketing automation, and demand generation strategies provided by Eventige further contributed to the brand's growth and development.

Outdoor Marketing Company Showing Their Designs for Online Promotion in Square Graphics

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  • Print Catalog Cover for BigCommerce Hunting Supplies and Outdoor Store
  • Print Magazine For Hunting and Fishing Showing Open Pages With Footwear and Boots

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Marketing Agency Design of 3 Email Graphics Featuring 3 Promotions Shown Over Colorful Purple Background

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