Challenge
Vita Liberata – a global beauty brand, was seeking a full-service marketing and brand development agency to support multiple expansion projects. The Vita Liberata brand management team also needed help consolidating its online web properties, integrating mission-critical compliance and GDPR gates, and developing a custom solution to integrate its ERP with HubSpot.
Solution
Eventige consolidated the brand's online web properties, integrated compliance and GDPR gates, and developed a custom solution for integrating the brand's ERP with HubSpot systems managing analytics. Eventige teams also provided website enhancements, on-page and off-page search marketing, custom backend programming for multi-currency and multi-site settings, and design support for landing pages and new promotions.
Results
Thanks to the partnership between Eventige and Vita Liberata, the brand was able to achieve its expansion goals faster than projected. The custom solution for integrating the brand's ERP with HubSpot systems managing analytics was successful deployed, together with website enhancements, on-page and off-page search marketing, and custom backend programming for ADA compliance.
Design and development support for landing pages and new promotions was also successful. As a result, the digital marketing programs for both online and direct-to-consumer portals were successful in driving traffic and acquiring net new customers for the global beauty brand in both European and US markets.
The team worked hard to understand our needs, collaborated strongly by bringing in their technical and marketing teams as appropriate, and have gone to great lengths to support our business. Every effort has been made by the Eventige team to provide strong service, irrespective of timezone differences in Europe.
Lorraine, Vita Liberata
