About Vita Liberata
Vita Liberata is a self-tanning brand, founded in Ireland in 2003 by Alyson Hogg. Considered the best in the self-tanning market, Vita Liberata products are often featured organically by celebrities. Vita Liberata is distributed through a B2B and omni-channel model. This includes Macy's, Amazon, Nordstrom, and many others.
Challenge
Vita Liberata recently underwent an M&A and was seeking a full-service marketing agency to support multiple expansion projects. The Vita team also needed help consolidating its online web properties, integrating mission-critical compliance and GDPR gates, and developing a custom solutions to integrate ROSS with HubSpot.
Research & Strategy
Eventige teams started by meeting with the Sales, Marketing, Product, and IT leads at Vita Liberata, establishing an open-communication process to understand the bottlenecks and pain-points within existing processes. This included studying the user experience (online and offline). A mapping of the technical elements to redevelop was also included in the discovery and audit phase of the engagement.
Creative & Production
Eventige consolidated the brand's online web properties, integrated compliance and GDPR gates, and developed a custom solution for integrating the brand's ERP with HubSpot systems managing analytics. Eventige teams also provided on-page and off-page search marketing, custom backend programming for multi-currency and multi-site settings, and supported launching new promotions online and off.
Promotion & Retention
To enhance the user experience in bookings, new locator systems were added in the UK, and promotional activities to support launches into Boots were also part of the new promotional and retention strategies. Content marketing and spotlights on UGC featuring before/after stories were seeded through social portals like TikTok, Instagram, and featured in home-delivery shopping channels like QVC.
The team worked hard to understand our needs, collaborated strongly by bringing in their technical and marketing teams as appropriate, and have gone to great lengths to support our business. Every effort has been made by the Eventige team to provide strong service, irrespective of timezone differences in Europe.
Lorraine, Vita Liberata
