Cybersecurity Marketing

Venafi, a Cybersecurity firm, engages Eventige to concept, design, and activate at the RSA Security Conference. The engagement was designed around the launch of a new Venafi product-line called "The Assessor."The Eventige team created an interactive Jeopardy-style game show for the booth environment, reinventing the communication strategy. The agency hired and trained speakers, provided the giveaways, print design, and created an online promotional strategy with social media integrations. The program was not only successful in garnering attention and a one hundred percent participation rate for the jeopardy game show, but also resulted in Venafi being voted "Best Booth of the Year" at the conference.