Cyber Security Marketing

Venafi, a Cybersecurity firm, engages Eventige to concept, design, and activate at the RSA Security Conference. The engagement was designed around the launch of a new Venafi product-line called "The Assessor." The Eventige team reinventing the communication strategy and created an interactive Jeopardy-style game show for the booth environment; hired and trained speakers, provided the giveaways, print design, and created the online promotional strategy with social media integrations. The program was not only successful in garnering attention and a one hundred percent participation rate for the jeopardy game show, but also resulted in Venafi being voted "Best Booth of the Year" at the conference.