CPG Marketing

One of the most recognized tea importers, Two Leaves Tea, came to Eventige to elevate their back-of-house and marketing processes, as well as create an entirely new infrastructure to support that growth. Licenses were coming to an end-of-life term, all the while retail and wholesale operations were rapidly growing, creating a mission-critical need for the brand.

Eventige redeveloped online systems, building on the BigCommerce stencil framework, a transition from the previously self-hosted and custom-built Magento stores. From the custom development of the theme and branding to the backend customization of the business process, Eventige and Two Leaves Tea worked to enhance their marketing, automation, processing, and front-facing communications systems together with EMG.