Full Service Marketing
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Tasty Vapor partners with Eventige Media Group to pilot new full service marketing, branding, and drive the key messaging of the CPG products to vapers globally. From branding and product development, to event marketing and back-end infrastructure, the collaboration focused on a holistic demand generation strategy to grow the brand products both online and offline.
BigCommerce-powered stores for both retail, as well as wholesale, produced a consistent conversion rate of up to 14% on traffic. Print media, radio advertising, as well as point-of-sale merchandising were also layered into the marketing program for a completely turnkey support system for the brand. Social media marketing, search engine optimization, and e-mail automation continue to drive the brand growth daily.