Challenge The Skype division of Microsoft needed a concept, branding, and design of custom kiosks that would increase brand awareness in high-traffic locations like malls, airports, and train stations. The kiosks had to showcase the graphic user interface and simplicity of Skype's software on different devices and attract new customers who weren't using Skype as their primary calling app.
Solution Eventige was engaged to create a functional design and renders of the custom kiosks, including all interior components. The agency also developed systems that allowed desktop, tablet, and mobile versions of Skype's software to run simultaneously. This feature enabled users to experience the platform for free and make calls to their loved ones during their travels abroad.
Results The custom kiosks designed by Eventige enabled Microsoft to attract new customers to their software and increase brand awareness. The kiosks provided users with a seamless experience of Skype's software across different devices, thereby highlighting the ease and simplicity of the platform.
The simultaneous running of desktop, tablet, and mobile versions of the software allowed users to make calls for free while on the move, thus increasing customer satisfaction. The custom kiosk designs successfully met the challenge set by Microsoft for their upcoming brand activations across airports worldwide.