Fashion Development

SAM New York, an acronym for Suzanne Andrew Marc, came to Eventige for a complete fashion marketing and brand development package. They required digital marketing, brand development consulting, design, social media marketing, search engine optimization, PPC marketing, as well as media buying strategy development and execution.

Working in collaboration with the team at SAM New York, Eventige worked on developing a holistic digital and traditional marketing mix to achieve the stakeholder KPI's. As a new entry to the luxury leather market, SAM also required market penetration and influencers to introduce the brand and its latest collections to buyers from all around the world.