SAM New York, a brand owned by the renowned Andrew Marc, came to Eventige for a complete fashion marketing and brand development package. SAM required digital marketing, brand development, web design, social media marketing, SEO, PPC marketing, as well as media buying strategy execution.
Working in collaboration with the team at SAM New York, Eventige developed a holistic digital and traditional marketing mix to achieve stakeholder KPIs.
As a new player in the luxury leather market, SAM also required market penetration and influencers to introduce the brand and its latest collections to buyers from all over the world. Marketing strategy included positioning at premium department stores like Saks 5th Avenue and Bloomingdales.
