Fashion Development

Challenge
SAM. New York, a luxury leather brand, approached Eventige for a complete fashion marketing and brand development package. The brand faced a significant challenge in establishing itself as a new player in the market and penetrating its target audience worldwide. SAM. New York needed to create brand awareness, increase market penetration, and introduce its latest collections to buyers.

Solution
Eventige worked closely with the SAM. New York team to develop a comprehensive marketing strategy. The strategy included both digital and traditional marketing efforts, such as web design, social media marketing, SEO, PPC marketing, and media buying strategy execution.

The team also identified the need for market penetration and influencer marketing to introduce the brand to its target audience. To address these challenges, Eventige designed a marketing mix that focused on positioning SAM. New York at premium department stores such as Saks 5th Avenue and Bloomingdales.

Results
With the new marketing strategy in place, SAM. New York successfully established itself as a new player in the luxury leather market. The brand gained significant traction, increased its market penetration, and introduced its latest collections to buyers from around the world.

The new holistic marketing mix also contributed to an increase in overall brand awareness, which helped to establish the brand's identity and reputation. The collaboration between SAM. New York and Eventige resulted in an impressive ROI for the brand, and helped the brand achieve its stakeholder KPIs and position itself as one of the leaders in the luxury leather market.

Fashion Agency Instagram Post for Luxury Brand Showing 2 Models

Model Wearing Jacket In Black and White On Billboard of Media Buying Agency Subway Station Mockup

Fashion Digital Marketing Agency Ad of Woman Wearing Fur Coat

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