Beauty Marketing

Perfec-Tone Skincare was searching for a long-term agency partner to drive several initiatives, starting with a complex POS and multi-currency Shopify Plus site migration. An established product of many homes and salons, Perfec-Tone was looking to expand further into the North American market through the consolidation of several legacy systems, increased personnel count, and engaging Eventige as agency to drive the over-arching strategy, implementation mechanics, and marketing design of front-facing messaging and communications systems.

Email marketing, on-site lead capture, search engine marketing, as well as digital ads were all rolled out immediately after successful re-platform to Shopify Plus. New programs to support packaging, press & pr, and wholesale were also developed and launched. Next steps included sweepstakes and increasing awareness through multi-layer holistic strategies tied to funnels and automation marketing. PT has since rolled into the coveted 360BrandFuel™ program, experiencing exceptional category growth that is stable and repeatable across all of the business units and spokes of the business.

Marketing

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Person Holding Open Klaviyo Marketing Email on Phone
In-Store Product Display and Merchandising Concepts
Skincare Marketing Outdoor Sign In Black Stone
Perfec-Tone Skincare Product Lifestyle Image

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