Passion Planner turned to Eventige when it was time to develop their brand online. Eventige established a strategic roadmap that consisted of design, communication, and an eCommerce migration to BigCommerce Enterprise. The primary goal was to enhance the user experience and provide a better content delivery engine to the ultra-high traffic website with over 1 million unique visitors monthly.
Custom application development to match the inventory management systems and marketing stack allowed Passion Planner teams to migrate, upgrade, and operate more efficiently across several business units. EMG provided a white-glove transition, search engine optimization program, YotPo integration, Klaviyo setup, and increased the conversion rates by 24% on traffic. A custom PDF download and document handling area was developed, custom-fields with tier pricing, and backend inventory system integration were all aligned for a more efficient back-of-house process for internal stakeholders to manage the high-volume of orders and international destinations for the world's #1 most trafficked planner website.