Challenge
Nutriblade – a first-of-its-kind beverage company, wanted to take their brand to the next level. They needed a new corporate identity, packaging, and marketing programs to elevate their presence in the market. They also wanted to increase their customer-facing distribution channels and attract new consumers.
Solution
We created a new corporate identity and packaging set that reflected the brand's unique selling proposition and new direction. The team also developed traditional and digital marketing programs that were tailored to Nutriblade's target audience.
To increase their distribution channels, we recommended an enterprise platform to support omni-channel selling - BigCommerce Enterprise. This included setting up stores on Amazon, eBay, and Facebook. We also implemented search engine optimization marketing to increase traffic to their website. Next, we launched public relations-focused event programs that included celebrity endorsements.
Results
With the new brand identity and packaging, Nutriblade's brand awareness increased significantly, and their products gained traction and visibility in both wholesale and direct-2-consumer channels. Website traffic more than doubled.
The public relations-focused event programs successfully engaged the healthy lifestyle consumer, and the digital marketing campaigns led to interest from partners such as GNC, Whole Foods, and many others.
We have been working with the Eventige team day-to-day for quite some time and have tremendously benefited from their strong understanding of marketing and flawless execution of a number of projects. In fact, all of the projects we have collaborated on have ran very smoothly and generated great results.
Jared, Nutriblade
