Milk_Shake was looking for a full-service digital marketing agency to consult on, and implement a multi-layered inbound marketing program. A positioning audit was performed to find key insights into the current users engaging online and establish a roadmap for the development of lead capture and email marketing automation systems for the direct-to-consumer division.
After a deep auditing cycle on user behavior, a migration to Klaviyo was recommended and implemented together with an elevated brand position, and lead capture strategy. Search engine optimization also delivered a long-term view on attracting net new customers.
Milk_Shake brand continues to work with EMG on further expansion projects for eCommerce platform systems, on-site experience design, and marketing automation systems supporting new strategic and tactical requirements of the wholesale and direct-to-consumer channels of the global brand group.
