Challenge
Method Seven approached Eventige to help them develop their brand both online and offline. They needed help with brand design, infrastructure, and operations enhancement. Their inventory management needed optimization, and their retail and wholesale processes needed redesigning. Additionally, they required assistance in migrating their legacy eCommerce platform.
Solution
Eventige teams began the first phase of the project by optimizing inventory management, redesigning retail and wholesale processes, and providing a white-glove migration from Magento to BigCommerce Enterprise. Teams also realigned pricing tiers and customer groups to allow stakeholders to quickly expand into new distribution channels without any data loss.
To enhance online conversion rates, Eventige implemented UX design improvements, search marketing system implementation, content development, and launched Klaviyo as well as HubSpot for B2B management. Lead capture systems, affiliate marketing, and retargeting programs were also launched.
Results
Method Seven achieved several positive outcomes - they were able to comfortably scale their operations and expand into new distribution channels quickly. They also experienced enhanced conversion rates online due to the improved UX design and the successful implementation of various digital marketing systems.
The lead capture systems and affiliate marketing programs also contributed to their success. Eventige provided Method Seven with a comprehensive solution that continues to generate demand and growth for the optics category player.
