Method Seven sourced EMG to develop their brand online and consult on several layers of infrastructure and operations enhancement. During the first phase, EMG provided inventory management optimization, retail, and wholesale process design, as well as white-glove migration from Magento to BigCommerce. Multiple pricing tiers and customer groups were also optimized and realigned, providing the stakeholders with the ability to quickly expand into new distribution channels and scale operations comfortably without any data loss.
EMG's design and branding teams were instrumental in improving the brand's positioning online as well as creating event marketing opportunities throughout the country at trade shows, airshows, and festivals. EMG also created a new online communication strategy, elevated branding, produced new marketing content, and increased social awareness.
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