About Method Seven
M7 is in business of experience optics, creating eyewear for environments and not just fashion. With manufacturing in Japan and distribution worldwide, Method Seven is considered "the Google" of the grow, pilot, and trail runner categories. The M7 distribution model includes D2C, B2B, Amazon, and many specialty stores.
Challenge
The brand team at M7 was struggling to accomplish the operational and backend efficiencies they were looking for on their current Magento store. M7's brand managers were looking for a strategic partner that could support a replatform, as well as deliver promotional marketing including email, SEO, PPC, and lead gen.
Research & Strategy
We conducted a thorough audit of the processes, systems, and performed a gap analysis. BigCommerce Enterprise was selected as the best fit for new eCommerce backend. Eventige teams also analyzed conversion rates, traffic, lead generation activities, and leveraged data to learn about what was working well, to ensure that all components and functions customers were used to would be carried over.
Creative & Production
The UX design for the new website aimed to simplify lens ordering for both B2B and B2C customer groups. It was also important to balance communication between Grow, Pilot, and Trail audience groups. Eventige teams also migrated Method Seven to Klaviyo for email, HubSpot for CRM management, installed Yotpo reviews & UGC, and optimized SEO and PPC for Google Shopping listings.
Promotion & Retention
With the website migration completed, CRO and ongoing marketing systems optimization programs started. This included managing email, reporting on organic and paid growth, supporting content marketing, and on-going innovation on platforms, systems, processes, paid media, and organic marketing programs.
We are in the business of making lenses for environments and experiences. With advanced coatings and the best manufacturing in the business, we're building the future of eye protection.
James Cox
CEO, Method Seven
