Fashion Optics Marketing

Method Seven approached Eventige to help them develop their brand both online and offline. They needed help with brand design, infrastructure, and operations enhancement. Their inventory management needed optimization, and their retail and wholesale processes needed redesigning. Additionally, they required assistance in migrating their legacy eCommerce platform.

Eventige teams began the first phase of the project by optimizing inventory management, redesigning retail and wholesale processes, and providing a white-glove migration from Magento to BigCommerce Enterprise. Teams also realigned pricing tiers and customer groups to allow stakeholders to quickly expand into new distribution channels without any data loss.

To enhance online conversion rates, Eventige implemented UX design improvements, search marketing system implementation, content development, and launched Klaviyo as well as HubSpot for B2B management. Lead capture systems, affiliate marketing, and retargeting programs were also launched.

Method Seven achieved several positive outcomes - they were able to comfortably scale their operations and expand into new distribution channels quickly. They also experienced enhanced conversion rates online due to the improved UX design and the successful implementation of various digital marketing systems.

The lead capture systems and affiliate marketing programs also contributed to their success. Eventige provided Method Seven with a comprehensive solution that continues to generate demand and growth for the optics category player.

BigCommerce Marketing Agency Mobile Design & Responsive View of Fashion Optics Brands Method Seven Featuring Sunglasses eCommerce Web Store & Product Filtering Options

Closeup Photo Of Blue Sunglasses For Jewelry and Apparel Marketing Project Featured on BigCommerce Case Over Black Background

iPad Responsive View of BigCommerce Website Developer Concept Shown Inside of a Mockup Surrounded By Plants and In Horizontal View

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