Fashion Optics Marketing

Method Seven sourced EMG to develop the brand and consult on several layers of infrastructure and operations enhancement. During the first phase, EMG provided inventory management optimization, retail, and wholesale process design, as well as white-glove migration from Magento to BigCommerce. Multiple pricing tiers and customer groups were also optimized and realigned, providing the stakeholders with the ability to quickly expand into new distribution channels and scale operations comfortably without any data loss.

EMG teams were instrumental in improving the brand's conversion rates online, developed through integration of UX into the design logic and systems adoption. Recommendations on platforms and configurations further support the growth of this unique category brand led by some incredible people solving for unique problems in the market. Check out their sponsorships and partnerships!