Challenge
Logic Technologies – a CPG Tech firm, was facing the challenge of effectively marketing its nicotine delivery products to both end-users and distributors. With a need to increase brand recognition and promote its product mix, Logic Technologies sought the expertise of Eventige Media Group for a full-service marketing solution.
Solution
To address Logic Technologies' marketing challenges, Eventige Media Group developed a two-phase engagement strategy. The first phase involved comprehensive research and strategy development to determine the best course of action. In the second phase, Eventige Media Group focused on branding, web development, search engine optimization, retail programs, and out-of-home media deployment to expand Logic Technologies' message to a wider audience.
To educate end-users and distributors on the product mix and promotional marketing support offered by Logic Technologies, marketing and communications efforts were centered on educating both groups through sponsorships, radio ads, and point-of-purchase signage. Additionally, trade shows and activations were expanded, with EMG and Logic running over one hundred shows a year for a period of three consecutive years.
Results
As a result of Eventige Media Group's marketing efforts, Logic Technologies successfully increased its brand recognition, expanded its message to a wider audience, and effectively educated both end-users and distributors on its product mix and promotional marketing support.
This ultimately led to Logic Technologies' successful acquisition by Japan Tobacco for over 1B+, cementing the company's position as a leader in the nicotine delivery product market.
