Logic Technologies partners with Eventige Media Group to market the nicotine delivery products of the CPG Tech firm. Eventige partnered with Logic Technologies at the very beginning of the electronic cigarette industry, before any primary education of the market existed; this posed a very exciting challenge for the brand teams at Eventige.
Consulting, strategy, and research were the pillars of the first phase of engagement. Branding, web development, search engine optimization systems, retail programs, and out-of-home media deployment followed. Sponsorship and radio, as well as point-of-purchase signage, continued to expand the marketing support. Trade show marketing to expand national distribution was another layer of support, running in parallel with promotional programs and targeted toward wholesale buyers and distributors.