Challenge
LIQS Cocktail Shots needed to expand their product distribution into wholesale and direct retail channels. To achieve this, they required custom product packaging and promotional solutions that would appeal to their target market of liquor stores, convenience stores, and specialty spirits retail.
Solution
Eventige collaborated with LIQS Cocktail Shots to create a range of custom and limited edition product packaging solutions that would capture the attention of potential buyers. Additionally, Eventige designed unique gift-set packaging that helped to increase brand sales in retail stores across the country.
To ensure maximum reach, EMG brand teams developed online promotional and social media campaigns that were aligned with the packaging design. Eventige was also brought in to support lead generation programs that focused on white-labeling the product for festivals, cruise ships, casinos, and other hospitality and nightlife venues.
Results
Thanks to the collaboration between LIQS Cocktail Shots and Eventige, the brand was able to expand its product distribution into wholesale and direct retail channels. The custom product packaging and promotional solutions helped to capture the attention of potential buyers and increase brand sales in retail stores.
The unique gift-set packaging further boosted brand sales in end-point retail nationally. The online promotional and social media campaigns successfully generated further interest and adoption of LIQS Cocktail Shots with both consumers and wholesale distributors that were looking for a new product type to carry and to promote to their customers.
