Event Marketing

Emmis New York wanted to launch Summer Jam, a concert series, at MetLife Stadium. However, they needed a partner who could not only provide production services, but also help with sponsorship and digital marketing.

Emmis New York partnered with Eventige's 360BrandFuel, a division that specializes in event marketing services, social media, and digital media buying extensions piloted together. Eventige not only acted as a production partner, but also brought in client Logic Technologies as the headline brand for the concert series. Eventige also provided on-premise consulting, which ensured that the event was executed seamlessly.

Eventige also provided branding, design, lead generation, and gamification to the concert series. To increase engagement, agency teams live-streamed social media content directly to the Jumbotron screens at MetLife, utilizing both traditional and digital engagement strategies.

Thanks to the successful partnership between Emmis New York and Eventige, the Summer Jam concert series was a huge success. The event saw a significant increase in attendance and social media engagement. Logic Technologies, the headline sponsor, received extensive exposure to the concertgoers and the online audience.

The live-streaming of social media content on Jumbotron screens was a hit with the attendees, creating a memorable experience for all. The event successfully combined traditional and digital engagement strategies to create an immersive experience for the attendees, resulting in a successful partnership and activation.

Concert Event Marketing Services Showing A Couple At A Photobooth for Concert Promoter

  • Photo Of Concert Scene By Concert Event Marketing Services
  • Concert Event Marketing Includes Radio Station Logo
  • Couple Hugging At A Concert With Radio Station Branding
  • Concert Event Marketing Services Photo Of Press Conference
  • Photo Of Full Stadium Of People, A Result Of Successful Event Marketing Services

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