Emmis New York partnered with Eventige to launch Summer Jam at MetLife Stadium. Eventige was sourced to provide on-premise consulting, event marketing services, and social media and digital media buying extensions.
Eventige was involved not only as a production partner, but also as a sponsorship partner, bringing in client Logic Technologies as a headline brand for the concert series.
EMG also provided branding, design, lead generation, and gamification to the concert series, and live-streamed social media content directly to the Jumbo Tron screens at MetLife which attracted both traditional and digital engagement strategies.
