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Heyday Footwear partners with EMG to elevate e-commerce conversion rates, create new press opportunities, generate more fans and followers, as well as engage influencers to amplify branded content online through social media channels.
A promotional strategy that tied to social-sharing and lead generation was developed as part of a holistic program, dedicated to educating body-builders and health-forward customers. Eventige also created online giveaways and contests to promote limited edition product lines, producing a viral effect for sharing and inbound. Heyday Footwear continues to grow, attract investment capital, and position as the leader in the space.