Experiential Media Activation

Hawaiian Airlines partners with Eventige to elevate public awareness of their new credit card in partnership with MasterCard. Eventige Media Group developed an event marketing program tied together with social media and influencer marketing to extend brand reach.

Brand teams at Eventige also provided the creative direction, print, and digital ad creative, as well as web development for custom micro-sites where users could engage with branded content and share their content with friends on Facebook, Instagram, Twitter, and Pinterest. The data model delivered key insights on the demographics of the user sign-ups.