Experiential Media Activation

Hawaiian Airlines partnered with Eventige to raise public awareness of their new credit card in partnership with MasterCard. Eventige Media Group developed an event marketing program tied together with social media and influencer marketing to extend brand reach.

Brand teams at Eventige also provided the creative direction, print and digital ad creative, as well as web development for custom micro-sites where users could engage with branded content and share their content on Facebook, Instagram, Twitter, and Pinterest.

The data model delivered key insights on the demographics of the users who signed-up. This increased the accuracy and depth of future digital marketing programs tied to the user data, and used e-mail addresses to run campaigns promoting the incentives and benefits of partnering with MasterCard's Hawaiian Airlines credit card.