Challenge Goldtouch – a provider of ergonomic solutions, needed to refine their online web presence to target institutional buyers who are looking for specific makes, models, and solutions for their business types. The challenge was to create a UX-focused website experience that would be concise and memorable, yet simple for buyers to understand. The site needed to convey that investing in Goldtouch meant fulfilling a social responsibility to employees and partners for better health.
Solution To address the challenge, Goldtouch partnered with EMG's 360BrandFuel, a marketing agency division specializing in mid-market and enterprise brands. The EMG team worked on refining Goldtouch's online web presence, making sure that all design elements, iconographic work, and responsive design components pillared on making the user experience as intuitive as the products themselves.
The team crafted a UX-focused website that specifically targeted institutional buyers. They made sure that the design and flow of the website were concise and memorable, while remaining simple for buyers to understand.
Results The new UX-focused website design was created to help institutional buyers find specific makes, models, and solutions for their business types, making the website experience concise and memorable. Goldtouch's investment in a better online presence helped them fulfill their social responsibility to employees and partners for better health - allowing them the ability to live their promise in true form.