Italian winemaker Gambino Winery was looking for a marketing and brand development firm to assist in the expansion of the brand within the domestic market. Eventige developed solutions that included new branding, on-site wine order systems, and marketing automation programs.
The systems allow on-site customers (like Rihanna and other celebs), and their exclusive Gambino Wine Club members, to order directly. Now visitors and members enjoy a consistent brand experience at every touch-point. Other solutions included unifying online public relations, search engine optimization systems, and top of inbound funnel programs into a cohesive brand marketing mix.
The results significantly improved product attraction and sales for the wine club. TripAdvisor bookings also increased for consumers traveling to Mount Etna to wine and dine on-site.
