CPG Food Experiential

Entenmann's brand has worked with EMG for several years activating experiential marketing and digital media programs. One of the most recognizable events is the world-famous National Donut Day. As part of the collaboration, Eventige Media Group designed and developed a variety of experiential and digital programs that connected audiences at the event with digital lead capture and gamification systems.

Entenmann's required information about their KPI's, sharing velocity, and digital impressions across Facebook, Twitter, and other social media platforms. Lead capture systems, e-mail funnels, landing pages, and on-site event support are all part of the multi-year partnership between Entenmann's and Eventige, delivering exceptional smiles and tons of donut sampling each year.