Challenge
Entenmann's brand aimed to increase brand awareness and engagement through experiential marketing and digital media programs for National Donut Day. However, they lacked a comprehensive strategy to connect with their target audience and track the success of their campaigns.
Solution
Eventige designed and developed a variety of experiential and digital programs to engage audiences during the event. We implemented digital lead capture and gamification systems to successfully connect with attendees and capture their emails, as well as social handles to further amplify online.
Agency teams at EMG also provided information on sharing velocity and digital impressions across social media platforms like Facebook, Instagram, and Twitter. To further enhance the campaign's success, we utilized lead capture systems, e-mail funnels, landing pages, and on-site event support.
Results
The multi-year partnership between Entenmann's and Eventige resulted in exceptional smiles and tons of donut sampling each year. Eventige's digital lead capture and gamification systems successfully connected audiences at the event, and the implementation of various digital marketing strategies significantly increased Entenmann's brand awareness and online user engagement.
The partnership between Entenmann's and Eventige demonstrated the effectiveness of combining experiential marketing and digital media online strategies together for a unified offline-to-online event extension.
