Entenmann's brand worked with EMG for several years activating experiential marketing and digital media programs. As part of the collaboration, Eventige Media Group designed and developed a variety of experiential and digital programs for one of the most recognizable celebrations in the world - National Donut Day.
Digital lead capture and gamification systems successfully connected audiences at the event. Entenmann's required information about their KPI's, sharing velocity, and digital impressions across Facebook, Twitter, and other social media platforms.
Lead capture systems, e-mail funnels, landing pages, and on-site event support are all part of the multi-year partnership in which Entenmann's and Eventige delivered exceptional smiles and tons of donut sampling each year.
