Challenge
El Buho Mezcal – a growing specialty spirits brand in America, needed assistance in expanding its online presence. They required a new creative direction that aligned with the latest food and beverage trends. Additionally, they needed help in digitizing their traditional media, realigning their internal ERP and CRM systems, and migrating from their legacy eCommerce platform.
Solution
Eventige brand consulting, design, and development teams established a new creative direction that incorporated the latest trends in food and beverage. Eventige digitized the brand's traditional media, realigned the brand's internal ERP and CRM systems, and facilitated the migration from the legacy website platform to a self-hosted WordPress instance.
To promote the brand, Eventige implemented an integrated advertising strategy that included print and digital media, out-of-home, experiential tastings menus, trade show booth, and an influencer program. The team also collaborated with a local Mexican artist to create a bespoke owl design engraving for the custom hand-blown glass packaging, which was later rendered and customized for each varietal blend of the brand's offering.
Results
The brand's online presence grew exponentially after the implementation of Eventige's new creative direction and advertising strategies. The brand also experienced a significant increase in awareness as well as engagement through their influencer program and experiential tastings.
The realignment of the internal ERP and CRM systems also resulted in more efficient operations and a better experience for the stakeholders in managing their business sales process - from initial lead, to nurturing, to the digitized print media that was shared with their distributors and end-point retail partners.
We do a lot of tastings as well as tradeshow events. We also have printed material. EMG worked on all these elements, modernizing the look of the products. This got me comfortable with the process and the team.
Adam, El Búho
