El Buho Mezcal, one of America's fastest-growing specialty spirits brands, chose Eventige Media Group's brand consulting, design, and development teams to assist in growing the brand online. Eventige established a new creative direction based on the latest trends in food and beverage, and adjusted communications, digitized the brand's traditional media, and realigned internal ERP and CRM systems.
Eventige facilitated the migration from a legacy eCommerce platform, as well as designed and developed the new website. To promote the brand, the team implemented advertising using print and digital media, out-of-home billboards, experiential tastings menus, trade show booth, and an influencer program.
Teams also collaborated with a local Mexican artist to create a bespoke owl design engraving for the custom hand-blown glass packaging, which was later rendered and customized for each varietal blend of the brand's offering.
We do a lot of tastings as well as tradeshow events. We also have printed material. EMG worked on all these elements, modernizing the look of the products. This got me comfortable with the process and the team.
Adam, El Búho
