DNA Footwear, a Brooklyn-born footwear and apparel company, came to Eventige Media Group looking for a full-service marketing partner. Eventige worked with the internal brand teams to accelerate sales and improve marketing operations for the multi-million dollar retail and direct-to-consumer apparel brand. A new website was launched together with automation, measurement, and feedback protocols to help grow sales, and increase lift.
Eventige also provided insights into demand generation, creating a sleek new brand position across traditional as well as digital marketing mediums. Marketing automation systems were also realigned; creating a new ecosystem of tools and processes to assist in back-of-house operations. DNA Footwear's shipping and fulfillment model was also assisted by connecting together ordering systems, automated returns, and helping customers order quickly, process quickly, and receive their footwear just as quick as Amazon Prime delivered.
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