Desert Farms teamed up with Eventige to spread the message of milk alternatives for children and adults with lactose intolerance. An extensive online and offline analysis was performed, creating an actionable list of priority items necessary to expand the business and increase sales.
Web development, search marketing, re-targeting, and promotional social media strategies were implemented to assist in the distribution of the brand values. Eventige worked with the brand stakeholders to establish the roadmap for online promotional activities: creating connections with moms and individuals that often suffer from the lack of variety in lactose-free options locally.
Desert Farms has since grown to have distribution in all 50 contiguous states and continues to experience growth in both retail, wholesale, and direct-to-consumer channels online through eCommerce and digital marketing systems.