Business Optimization

Crypton Fabrics faced the daunting task of transitioning three independent online stores into a new unified framework while also growing their bottom-line. This presented a significant challenge for the company, as it required a complete overhaul of their online infrastructure, including ERP optimization and custom process development, while improving the user experience across the retail and wholesale divisions.

To address Crypton Fabrics' challenge, Eventige Media Group provided comprehensive support and expertise in the migration process. Over several months, the agency worked closely with Crypton's stakeholders to prepare for the transition and document new internal processes.

Additionally, the agency team implemented front-end customizations to improve visual navigation and product selection processes, including filtering and search features, resulting in better conversion rates and simplified mobile navigation. Eventige also provided ongoing consultation on applications, systems, and software integrations to improve business operations. The agency also implemented marketing systems and search engine optimization strategies for efficient inbound and demand generation.

Through Eventige's support, Crypton Fabrics was able to successfully transition their three independent online stores into a unified framework on BigCommerce, resulting in improved user experience and higher conversion rates. The new infrastructure also allowed Crypton to adopt and integrate new software and data layers, leading to more efficient operations and enhanced internal adoption.

The partnership with Eventige helped Crypton achieve significant growth in their category, thanks to the improved user experience, increased web traffic, and more efficient business operations providing better returns on their investment.

The team at Eventige have provided us with prompt, reliable and outstanding service. They have helped us to solve numerous design and development issues that have arisen as we migrated to BigCommerce. From a project management and customer service standpoint, they excel at leveraging technology to keep the customer informed and the project moving forward at all times.

Paul, Crypton

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