Business Optimization

Crypton Fabrics came to Eventige Media Group with the challenge of transitioning three independent online stores into a new unified framework, and growing the bottom-line. The agency engagement included ERP optimization and custom process development, as well as user-experience improvements across the retail and wholesale divisions of the business.

The web store migration took place over the course of several months, allowing stakeholders to prepare for the changeover and document the new internal processes. Front-end customizations at the product and filtering level also allowed for a new visual navigation and product selection process, improving conversion rates and simplifying mobile navigation and selection.

Agency teams continued to support backend and frontend development, as well as consult on applications, systems, and help Crypton adopt and integrate new software and data layers for improving business operations in the online space. Marketing systems as well as search engine optimization strategies were also implemented for efficient inbound and demand generation.

The team at Eventige have provided us with prompt, reliable and outstanding service. They have helped us to solve numerous design and development issues that have arisen as we migrated to BigCommerce. From a project management and customer service standpoint, they excel at leveraging technology to keep the customer informed and the project moving forward at all times.

Paul, Crypton

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