Textile Marketing

Crypton Fabrics came to Eventige Media Group with the challenge of transitioning three independent online stores into a new framework and textile marketing company services to grow the bottom-line. The engagement included multiple levels of custom web development and user-experience improvements across both retail, as well as wholesale divisions of the business. The transition took place over the course of several months, allowing the stakeholders to prepare for the changeover and develop new internal processes for managing inventory, orders, shipping, and logistics.

Front-end customizations at the product and filtering level also allowed for a new visual navigation and product selection process, improving conversion rates and aiding mobile navigation simplicity and selection. Agency teams continue to support Crypton with a daily ecosystem of backend and frontend development, as well as consulting on applications, systems, and software adoption for improving business operations in the online space.

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