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Centerline Style was experiencing issues with api connections as well as a website usability decline. During a performed audit it was determined that the infrastructure needed to be migrated over to a newer framework. As a specialist agency in the equestrian marketing and brand development space, our brand consulting teams stepped in.
BigCommerce stencil was selected for the upgrade, and the store carryover was performed. A new responsive framework was designed and developed, connecting together the new product catalog and the inventory order fulfillment systems running on the back-end. Loading speed optimization, as well as other marketing programs, were also deployed, such as search engine marketing, conversion rate optimization, and e-mail marketing.