Centerline Style - Equestrian Marketing Case Study
Centerline Style was experiencing issues with API connections as well as a website usability decline. During a performed audit it was determined that the infrastructure needed to be migrated over to a newer framework. BigCommerce Stencil was selected for the upgrade, and the store carryover was performed. A new responsive framework was designed and developed, connecting together the new product catalog and the inventory order fulfillment systems running on the backend. Loading speed optimization, as well as other marketing programs, were also deployed, such as SEM / SEO / CRO, and e-mail automation workflow management.