Functional CPG Marketing

Blue Lizard Australian Sunscreen is just one of more than a dozen brands in the pharmaceutical space that Eventige supports for its parent company, Crown Laboratories. An established staple of dermatologist offices across the US, Blue Lizard was looking to position itself as the leader in safer sunscreen products against some of the nation's most well-known brands. Eventige teams support both growth marketing and brand development programs, generating sales and expansion in the North American market through application of traditional and digital marketing programs for the Blue Lizard brand.

New product development from the Blue Lizard R&D team also required the design of marketing, a new Shopify eCommerce website, custom system integrations and inbound demand generation programs. Email marketing, on-site lead capture, search engine marketing and digital marketing systems were also rolled out. As a final step, content marketing and public relations programs were developed and launched by Eventige to enhance messaging, reach, and attract new customers.


Get Started
Example of CPG Email Marketing Tools on Laptop with Hand Holding Lotion
 Girl Holding Sunscreen Bottle Outside at Pool for Influencer Agency Photo
Product Packaging Company Photo of 2 Sunscreen Tubes on Blue Background
Web Design Agency Landing Page with 3 Graphics of Sesame Street Characters on Laptop
Example Screenshot of CPG Agency Pop-Up With a Clownfish and 2 Sunscreen Bottles
Woman Holding Phone Depicting Example Mobile View of Skincare Website for CPG eCommerce Development Company

View More Work

Perfec-Tone; Beauty Marketing Case Study - Eventige


Shopify Migration, Email, Digital Marketing

PBH Foods; eCommerce Food & Beverage Marketing Case Study - Eventige

PBH Foods

Shopify, Digital Marketing

Dana Rebecca Designs; eCommerce & Digital Marketing - Eventige

Dana Rebecca

ERP, eCommerce, Marketing, Email

Winery Marketing Case Study For Gambino Vini Brand - Eventige

Gambino Vini

Shopify, Brand Development

LIQS Cocktail Shots; Product Packaging Case Study - Eventige


Packaging, Marketing

Logic Vapes; Full Service Marketing Case Study - Eventige

Logic Vapes

360º Marketing, Media Buying

DNA Footwear Marketing Agency Case Study - Eventige

DNA Footwear

Fashion Brand Development

24 Hour Fitness Marketing Agency Grows Brand - Eventige

24 Hour Fitness

Marketing, Experiential

Method Seven; Jewelry and Apparel Marketing Case Study - Eventige

Method Seven

ERP Development, Marketing

Passion Planner; Brand Development Case Study - Eventige

Passion Planner

ERP, eCommerce Development

Entenmann's Experiential Marketing Case Study - Eventige


Experiential, Social

Two Leaves Tea; CPG Marketing Agency Case Study - Eventige

Two Leaves Tea

eCommerce, ERP, Marketing

Get Started