Blue Lizard was already an established staple of dermatologist offices across the US for over 20 years when they came to Eventige, looking to position themselves as the leader in the category of mineral-based sunscreens. The brand is now distributed nationally through CVS, Walgreens, Amazon, Target, and many other retail endpoints.
Eventige teams worked together with Blue Lizard to design and launch digital marketing programs to support the growth within the category. Beside working on marketing and promotional programs, EMG supported internal stakeholders with business process enhancement services, providing both consulting and implementation.
NPD from Blue Lizard Sunscreen also required the design of new systems and programs, a custom Shopify Plus website, as well as an inbound demand generation program to drive traffic and loyalty. Email marketing, on-site lead capture, search engine marketing and digital marketing systems were also rolled out. As a final step, content marketing and public relations programs were launched to enhance messaging, reach, and attract new customers.
