Functional CPG Marketing

Blue Lizard Australian Sunscreen is just one of more than a dozen brands in the pharmaceutical space that Eventige supports for its parent company, Crown Laboratories. An established staple of dermatologist offices across the US, Blue Lizard was looking to position itself as the leader in safer sunscreen products against some of the nation's most well-known brands. Eventige teams support both growth marketing and brand development programs, generating sales and expansion in the North American market through application of traditional and digital marketing programs for the Blue Lizard brand.

New product development from the Blue Lizard R&D team also required the design of marketing, a new Shopify eCommerce website, custom system integrations and inbound demand generation programs. Email marketing, on-site lead capture, search engine marketing and digital marketing systems were also rolled out. As a final step, content marketing and public relations programs were developed and launched by Eventige to enhance messaging, reach, and attract new customers.