BCBS partners with Eventige to develop a multi-part event series focusing on sponsorship of outdoor and health-focused lifestyle event programs. 5K walks, bike-share programs, and sporting events were chosen as the circuit for sponsorship and medical marketing brand activation for BCBS.
Social systems were developed and integrated into the on-premise popup events and displays, allowing lead capture and survey data to parse back to the corporate BCBS brand marketing team. Eventige and BCBS molded future programs based on user response and engagement data, creating continually optimized programs for the summer activation circuit. Landing pages, e-mail marketing, and crm system integration were also developed and activated to take the event program and connect with the digital footprint.