Challenge
Blomdahl – an ISO manufacturer and distributor, needed support to scale operations in North America. They required assistance with back-of-house systems, as well as consulting and implementation for customer-facing marketing systems tied to their new BigCommerce store and online growth goals.
Solution
To address Blomdahl's challenges, EMG provided a comprehensive solution through its proprietary 360BrandFuel program. This program included strategic direction and tactical application of all marketing and advertising efforts, which included rolling out HubSpot, BigCommerce, and Klaviyo email marketing automation systems.
Additionally, affiliate marketing, lead generation, print media, digital marketing, and search engine marketing were deployed to increase Blomdahl's average order value (AOV) and retention.
Results
EMG's 360BrandFuel program successfully drove bottom-line growth and new customer acquisition for Blomdahl, surpassing projections for the Swedish manufacturer.
With EMG's assistance, Blomdahl's growth continues to show double-digit lift every quarter. The strategic implementation of marketing systems has allowed Blomdahl to scale its operations in North America and meet its business objectives while continuing to innovate on new product styles and grow in the market.
Eventige helped us migrate our website to BigCommerce and handled the design and the development of the new site. They also managed our SEO and PPC campaigns. Our business has more than doubled, and Eventige was definitely a part of that growth. They keep the project on track and push us, which we appreciate.
Dave, Blomdahl
