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BioTrial engages Eventige to develop a medical marketing brand activation program to increase conversion and demand for the clinical trial division of the medical group. Eventige worked closely with BioTrial and the key stakeholders to align an activation strategy that centered around educating the mass market, extending program availability, and reaching new audiences through grassroots tactics.
Eventige provided support for communications, branding, print, and experiential components; creating a holistic campaign-driven package that took the message to the masses. New York City, California, and several other DMA's were targeted with brand ambassador teams that engaged users at high-traffic locations. The program also provided BioTrial with additional layers of content marketing and collateral support to educate users on the program benefits provided by BioTrial.