Challenge
BioTrial faced the challenge of increasing demand and conversion for their clinical trial division. To achieve this, they needed to develop a comprehensive marketing program that could reach a wider audience and educate them about the benefits of their clinical trials.
Solution
To overcome this challenge, BioTrial engaged Eventige to create a medical marketing brand activation program. Eventige collaborated closely with BioTrial to create an activation strategy that focused on educating the mass market, extending program availability, and reaching new audiences through grassroots tactics. The strategy included support for communications, branding, print, and experiential components to create a holistic experiential marketing package.
Eventige also provided BioTrial with additional layers of content marketing and collateral support to educate users on the program benefits. The program was targeted at several DMAs, including New York City and California, where brand ambassador teams engaged users at high-traffic locations.
Results
The program successfully increased demand and conversion for BioTrial's clinical trial division. By educating the mass market, extending program availability, and reaching new audiences through grassroots tactics, the program achieved its goal of increasing demand and conversion rates.
The program's brand ambassador teams effectively engaged users at high-traffic locations, which further helped in increasing demand for the clinical trial division. Overall, the program provided BioTrial with a comprehensive marketing package that successfully reached and educated their target audience, resulting in increased demand and conversion rates.
