Experiential Marketing

Microsoft partnered with Eventige to develop and execute an experiential marketing brand activation at SXSW in Austin, TX. Eventige conceived and designed the pop-up experience as a 'relaxation station,' which was intended to introduce the public to the new Bing branding using an elegant soft-sell approach.

All of the user engagement points focused on propelling the casual and inviting approach of the Bing brand. There were multiple public relations & press opportunities for Bing to deliver its value proposition, as well as showcase some of the latest in technology available through the experience touchpoints.

Laser digital, project mapping, and a variety of promotional giveaways were also deployed, creating one of the most highly visited and trafficked displays at SXSW . Eventige continues to support consulting and activation for Bing.

  • Experiential Marketing Outdoor Event Activation With A Bar For Adults
  • Event Marketing Firm Activation Near Building With Glowing Neon Lights And Bar Serving Drinks
  •  Live Marketing Event Activation In Texas With Bar And Couches
  • Outdoor Footprint With Games For Kids As Part Of Experiential Marketing Event
  • Experiential Marketing Company Custom Designed Shipping Container Bar Interior

View More Work

Let’s
Grow

Start Now
Digital Marketing Agency Expert

Call +1 (646) 571-2054

Mon-Fri: 6 am - 7 pm ET
Weekends: 9 am - 6 pm ET

Get Started