Bing Event Marketing

Microsoft partners with Eventige to develop and execute an experiential activation at SXSW in Austin, TX. The environment was developed off-site in Canada, then activated in Texas, utilizing a combination of new shipping container systems, social RFID, and on-site gamification. All of the user engagement points focused on propelling the casual and inviting 'relaxation station' developed by Eventige and sponsored by Bing.

All Day Event At Bing Bing Marketing To Professionals At Event Crowd At Bing Event in NYC