Microsoft partners with Eventige to develop and execute an experiential marketing brand activation at SXSW in Austin, TX. Eventige conceived and designed the pop-up experience as a 'relaxation station' that was intended to introduce the public to the new Bing branding using an elegant soft-sell approach.
All of the user engagement points focused on propelling the casual and inviting approach of the Bing brand. There were multiple public relations & press opportunities for Bing to deliver its value proposition, as well as showcase some of the latest in technology available through the experience touch-points. Laser digital, project mapping, and a variety of promotional giveaways were also deployed, creating one of the most beautiful and memorable activations for the Microsoft brand all year.
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