MICROSOFT / Bing

Microsoft partners with Eventige to develop and execute an experiential activation at SXSW in Austin, TX. Eventige worked to concept the pop-up experience as a 'relaxation station' that was designed to introduce the public to the new Bing Brand search engine and features using an elegant soft-sell approach.

The environment was activated utilizing a combination of new shipping container systems, social RFID, and on-site gamification. All of the user engagement points focused on propelling the casual and inviting approach of the Bing Brand, creating multiple PR & Press opportunities for Bing to deliver its value-proposition, as well as showcase some of the latest in technology available through the experience touch-points.