Social Media Marketing

Eventige partnered with Bebe to activate strategy, brand development, out-of-home advertising, and social media marketing. Digital media UGC in-store enabled customers to interact with the brand by posting pictures in real-time, developing key insights for the brand, and allowing fans to social-share for incentives and prizes.

Social media marketing and promotional strategies were deployed across the flagship locations of the Bebe brand, connecting the brand's highest-trafficked locations with the latest in UGC in-store systems integration. The sharing programs influenced users within retail stores to engage with branded content, share their pictures online, and sign-up for additional offers and incentives.

E-mail marketing, and trigger-based systems pushed the messaging to the customers' social accounts with incentives and promotional specials, increasing sign-ups and lead generation data for brand managers on both the marketing and analytics side of the business.