CPG Marketing

BariatricPal is both a hospital group and a CPG eCommerce mega-store. They engaged EMG with a variety of business requirements such as branding, automation, and digital marketing management.

Eventige supported the brand's vision with digital marketing and e-mail marketing automation systems that were tied to inbound lead capture and search marketing traffic generated through the online forum, blog, and mobile application.

Eventige teams were deployed to support both creative, strategic, and tactical application of the enhanced e-mail marketing funnels tied to systems like Swell Rewards, YotPo, Recharge subscription boxes, and new customer order flow management - increasing conversion and lowering churn rates.

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