Challenge BariatricPal – a hospital group and CPG eCommerce store, required branding, automation, and digital marketing management services. They needed a comprehensive solution to address their diverse business requirements and enhance their online presence.
Solution Eventige deployed teams to implement digital marketing and email automation systems that were integrated with inbound lead capture and search marketing traffic generated through BariatricPal's online forum, blog, and mobile application.
The agency also provided creative, strategic, and tactical support to optimize marketing systems tied to Klaviyo, Yotpo, and Recharge Subscriptions - this allowed for better information delivery and enhanced order flow management.
Results The collaboration between BariatricPal and Eventige yielded impressive results. The enhanced email marketing funnels, tied to various automation systems, increased conversions and reduced churn rates.
Improved inbound lead capture and search marketing strategies helped BariatricPal reach a wider audience and attract more customers to their eCommerce store, all the while allowing Eventige to be outsourced as the email marketing agency while internal teams at BariatricPal focused on other business initiatives and expansion projects.
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