Challenge
Auster approached Eventige with several challenges. First, they needed to disrupt the already saturated vape marketing space by establishing an emotional brand connection with their target audience. Additionally, Auster wanted to position their brand effectively in both online and offline channels simultaneously.
Solution
Eventige provided consulting services to Auster for a period of two years. During this time, the internal brand teams at Eventige developed both off-premise and on-premise brand development strategies to lead the charge in the vape marketing space.
They utilized a range of service layers to achieve this, including on-page SEO, off-page content marketing programs, packaging design, e-mail marketing, exit-intent systems, social media marketing, and retail store promotional strategies.
Results
Thanks to the efforts of Eventige, Auster's brand has successfully disrupted the market with their limited edition subscription boxes and unique collaborations with artists and influencers. Improving email marketing automation flows leveraging Klaviyo helped increase AOV, and decrease cart abandonment, as well as assist customers in changing their subscriptions with ease.
