Auster came to Eventige with the challenge of disrupting the vape marketing space, establishing an emotional brand connection, positioning online and offline marketing systems, as well as elevating the demand generation systems which produced conversions to the online portal.
Eventige provided consulting for a period of two years, with both off-premise and on-premise brand development and led the charge in vape marketing. On-page SEO, off-page content marketing programs, packaging design, e-mail marketing, exit-intent systems, social media marketing, and promotional e-liquid strategies were all service layers delivered by the internal brand teams at Eventige.
Auster was brand new to the market as an online direct-2-consumer vape brand selling limited edition products. Now they're continuing to expand into retail locations, wholesale distribution.