24 Hour Fitness partnered with EMG to launch a series of fitness gyms. The marketing program focused on a holistic demand generation strategy: from pop-up stores to lead generation systems. Print media, promotional sampling, and personal trainers as brand ambassadors drove the key messaging home.
Eventige also designed the CRM system process for inbound data management, sourced promotional and branded giveaways, as well as managed the design and staging of the experiences.
In addition to expanding the customer base, the partnership increased both annual sign-up rates and the number of month-to-month memberships.