Digital marketing has continued to evolve, and the changes witnessed today would have been deemed impossible less than two decades ago. In the past, marketers had to collate and manage leads manually, and while effective, this practice had its own challenges. For starters, it was time-consuming, and speedy response to inquiries wasn't as easy as it should be. Furthermore, it consumed a lot of time, thereby distracting marketers from other aspects of their personal and work life. Then came HubSpot CRM as well as other CRM systems, and the game changed.
Now, let's take a look at some of the HubSpot benefits and features. For any additional information about CRM process consulting, check out this resource on CRM consulting company's lead capture and sales process.
What is a HubSpot CRM System?
A CRM platform promises a single source of truth that empowers teams to deepen their relationships with customers and provide the best experience possible. HubSpot CRM is one of the most popular and widely used customer relationship management apps on the internet. This platform is so user-friendly that it went on to win the award for the best CRM in 2019. HubSpot, unlike other CRM's, has a centralized database that allows users to align their marketing, sales, and customer service efforts and provide best-in-class experiences to their clients. When you prioritize your CRM, your customer satisfaction rates will increase which in turn will boost your brand retention rate. With a boost in customer satisfaction, growing your company becomes an easier task. For new entrepreneurs who may not know what HubSpot CRM is all about, this platform is one that aids the user in expediting sales and marketing workflow on the go without making too many changes to existing structures. Many companies that do online marketing quickly recognized the value it provides; integrating it into their current sales and customer relationship management processes.
HubSpot CRM is very easy to use, and it also has so many features that are not as complex as other CRM alternatives. So much so that beginners and early entrants into the online marketing space can get the hang of it in no time. With HubSpot CRM, you can design very attractive online profiles for your brand and neatly organize every major detail involving communication with your leads, prospects, and customers. Additionally, because HubSpot includes a marketing hub, businesses can keep data at the center of everything they do. Data can be used to segment and target specific audiences, nurture contacts, create consistent content, and keep brand messaging consistent across all marketing channels. This data can also be analyzed to ensure max ROI of all your marketing efforts.
HubSpot CRM also allows you to track your performance and communication on different networks and offers you a clear view of all the activities of team members in a single dashboard for easy analysis.
In terms of integrating with another app, HubSpot is regarded as one of the best because it offers an efficient integration value. It can integrate popular apps like Microsoft Dynamics, Zapier, Shopify, Salesforce, and many other online tools commonly used by digital marketers. One other effective feature that comes to mind is HubSpot marketing for aligning your strategic efforts for web traffic improvement and sales conversion increases.
As an online entrepreneur, here are two major problems HubSpot CRM aims to solve.
Answers To Business Questions
An enterprise with a very small clientele may not have issues keeping track of who their customers are or where they are, but as it grows in size, this may become a problem. Without relevant customer information, your team members will not be able to answer questions like
Who are our customers?
Where are they located geographically?
How do we contact them to introduce our new products?
What does our current business pipeline look like?
One of HubSpot's advantages is the ability to have all the valuable information about leads, partners, and clients in one place. HubSpot CRM allows you to create tags, create email templates, schedule calls, and much more. You can use it as a data warehouse and a communications tool at the same time.
Communication Between Customers
If your customers or prospects feel that you do not understand what their needs are, they may feel disconnected, and this may lead to loss of sales. Understanding what your customers or prospects want is only possible if you have some sort of information about them. With this data, you can determine with a high degree of certainty, their current state, their wants, and their expectations of you.
These are essential problems that a Customer Relationship Management System is designed to solve. If you had to source customer information from different platforms, you may not be able to expedite your marketing action as quickly as you should, but from a single, central location, you and your team can gain a healthy insight into the current state of your business relationships with your customers — courtesy of HubSpot CRM.
There are countless HubSpot advantages, but the most important one is the fact that it consolidates all the data that you have on your leads and clients. In just one click you can access all of your communications, deal status, proposals, contacts, and anything else you might possibly need. Having all of this data on hand allows brand managers to stay on top of business relations and never miss a promising lead.
When Should You Start?
This is one very common question many marketers ask HubSpot experts, and it is a very valid one. No matter how effective a tool is, not knowing when or how to deploy it is as useless as not having the tool at all. To reap the greatest possible benefits associated with the usage of HubSpot CRM, you need to know when the time is right to utilize it. Here are some of the questions to ask yourself and your team members before deciding as to whether to use it or not.
- Is information about your customers littered across multiple platforms or sources?
- Is there a need for you to maintain a central platform for all your customers and leads for ease of use?
- Do you have customers who regularly interact with several members of your team on a daily or weekly basis?
- Does your team have a hard time keeping track of previous conversations with a customer?
- Does your team have a structured process of operation?
- Do you seek a better way to measure productivity?
Migrating your company data to HubSpot CRM is a straightforward process, however, if you want to get the most out of the platform, look for an agency that specializes in custom HubSpot optimizations. This will take your business to a whole new level.
Benefits of Using HubSpot CRM
Now that we know what HubSpot CRM is and the value it offers businesses let’s bring it closer home by identifying some of the HubSpot benefits of adopting the system for your personal growth.
1. HubSpot CRM is FREE
The first thing you need to know is that this management system has a free version. One of HubSpot's advantages is that the free version provides numerous functions that are a great way to get started and acquainted with the platform. Although there are several free software and tools online that offer business owners different benefits at no cost, they offer very little in terms of value. HubSpot CRM, on the other hand, offers you a wide range of integrated features and functionality right out the gate.
2. Social Management Features
A lot of businesses promote and sell their products via social media, and if yours is one of them, you need this system. HubSpot CRM can be connected to your official social media handles like Twitter, Facebook, and LinkedIn. Through any of these mediums, you can extract customer data of use to you and even personalize your emails to customers and prospects. HubSpot CRM can track all interactions with your social outreach, so you will know exactly how many times your email was opened and clicked.
3. Website Integration
Although the free version does not offer this feature, you can enjoy it if you subscribe to the premium version. HubSpot premium has several add-ons features, one of which is the Website integration feature. This feature will notify you when a lead visits your website. You can find out the pages or information they viewed on your site and make marketing decisions based on that.
4. Communication Tracking
Another HubSpot benefit you stand to enjoy is communication tracking. It allows you to document information of prospective customers and creates a pipeline for you to send emails directly from your platform. There is even a feature that allows users to record phone calls with customers. This provides helpful insights for future decision-making.
5. HubSpot Marketing Integration
Those who are already using HubSpot’s marketing system, can fully integrate it with any CRM of their choice. This makes it easy for marketing and sales teams to communicate in real-time while going about their respective duties. Once a lead visits your platform, you will have all the relevant information in one place rather than in two or more other platforms. This saves you time and stress. HubSpot CRM can unify your marketing sales and services databases into one centralized location. As well as contact activity, company insights, and documents & templates are also organized and kept together. HubSpot helps your company organize and track customer communications with a reporting dashboard, live chat, conversational bots, and many more useful tools. Additionally, this CRM-powered marketing platform has everything needed to engage and attract new customers. Features such as marketing automation and behavioral targeting can attract more customers to your brand. After attracting attention, HubSpot offers campaign reporting and website traffic analytics to analyze which of your marketing efforts are the most effective for your business.
Sales marketing is a very competitive field, and the stakes will only continue to rise in the coming years. The key to successful marketing comes down to responding to the needs of your customers as quickly as possible. Also, identifying prospects and turning them into customers is one of the keys to success as far as sales and growth are concerned. And as you now know, collating the personal information of your leads is the very first step before anything else. This is why the utilization of HubSpot CRM is a smart choice and easy choice when it comes to SMB and mid-market businesses.