Email marketing is stronger than ever in 2023, with studies showing that 99% of people check their inboxes every day. It's a channel that modern businesses can't afford to ignore, and there are a wide variety of email marketing platforms available to choose from.
While there's much revenue to be had for those who leverage email marketing, it's not straightforward to get the most out of these platforms. The best email marketing platforms take much of the legwork out of the process, like Klaviyo, streamlining essential marketing processes, such as:
- Email Segmentation
- Data Integration & Storage
- Analytics & Reporting
- Marketing Automation
- Email List Building
- A/B Testing
Of course, there are many platforms to choose from, but Klaviyo offers a range of best-in-class features. To get the the most ideal results from your campaigns, it's often best to work with a Klaviyo agency. That said, there are many of those too, so how do you find one you can trust?
Here are the qualities that you shouldn't compromise on.
Great Content Generation
What's the difference between an email you ignore and one you engage with? That's right, in the vast majority of cases, it's the quality of the content in your emails that drives up your opening rates and stops people from unsubscribing from your mailing list.
Experts have found that emails are more successful when they include:
- Strong Subject Lines
- Eye-Catching Titles
- Direct CTA Messages
- Clean UX Design
At the core of any effective email marketing strategy is great content, so the Klaviyo agencies that you speak to should be able to provide examples of their past content. When discussing your goals with them, there should be a focus on crafting engaging content.
If content doesn't come in up in conversations with prospective agencies, you have to ask yourself why.
An Extensive Client Portfolio
The very best Klaviyo agencies have worked hard to achieve their place, and that doesn't happen overnight. What this means is they will have an extensive client portfolio that's packed with examples of the great work they've done and the results they've achieved.
When browsing their portfolio, you should find an array of reputable brands coupled with case studies that show the methods used to achieve success. Of course, you'll have to request this information, as much of it can't typically be shared publicly.
However, if after asking for examples during your initial conversations with an agency, they're slow in providing them, this can be considered a red flag. You may want to move on and look elsewhere, since great companies tend to shout about their successes.
A Top Company Culture Aligned With Your Own
When you choose to work with a Klaviyo agency, you're essentially starting a business relationship with an external entity, which shouldn't be overlooked. That's why it's important to choose a company with a great culture that aligns with your own values and objectives.
Look for an agency with:
- A commitment to transparency and honesty in their work
- An ethos for accountability in terms of results provided
- A clear 'your success is our success' attitude
- A penchant for innovation in the methods they use
If the Klaviyo agency you use isn't a good fit, then the email campaigns they run aren't likely to have the effect you're looking for. Rather than attracting customers and growing your business, there's a chance you may end up driving them away.
Sure, a company's culture is an ethereal thing, but if you're not feeling synergetic with the team you want to drive your business forward, it won't bode well. Make sure you know both teams will be a good fit before making a commitment.
Expertise in Other Areas of Marketing
Another important factor to consider when choosing which Klaviyo agency to work with is their knowledge and skills in areas other than email marketing. When working with a full-service marketing agency you get not only Klaviyo expertise, but also a range of complementing services, including:
- Pay Per Click (PPC) Advertising
- Search Engine Optimization SEO)
- Content Strategy & Marketing
- Lead Generation & Capture
A full-service marketing agency is exactly what it sounds like - a company that offers a full range of marketing services. Able to complement your email marketing efforts by enhancing your website experience and ensuring you rank highly on Google, it's a 360-degree service that helps elevate your online presence in a number of different ways.
Are They Klaviyo Certified?
Klaviyo Certification is something offered at the Klaviyo Academy, which teaches all the skills needed to get the most out of the platform. Consequently, any agency partners you're looking to work with should be Klaviyo certified. If an agency isn't Klaviyo certified, they may not have all the necessary knowledge and expertise to get you the results you're looking for. If they've not taken the time to become certified, you can't guarantee they'll do what's necessary to achieve the success you're paying for.
Eventige: Your Full-Service Klaviyo-Certified Agency
As we can see, there are some fundamental elements that should be present in any Klaviyo agency you seek to collaborate with. They should be experienced in email marketing, great at creating compelling content, certified by Klaviyo, and aligned with your own.
At Eventige Media Group, we've recently achieved Platinum Partner status, meaning that we've demonstrated a high degree of expertise using the platform's many features. We're a full-service marketing agency, too, so we have what's required to drive your company's growth.
Speak to a member of our friendly team today to find out more about how we can help you grow and thrive with our Klaviyo agency services.