Marketing Tips

Are QR Codes Still Relevant For Smartphones?

QR Codes have received a bad rap in recent times and rightly so. Lack of visual appeal, poorly-considered marketing campaigns and a tendency to put QR Codes in the unlikeliest places has resulted in

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The New York International Auto Show

Everywhere you look you see glistening tire shine, wax polished exteriors and badges of Nissan, BMW, Acura, and Mercedes-Benz. The NY International Auto Show at the Jacob Javits Center is upon us,

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Build A Marketing Strategy With Content Marketing

Over the years, we’ve seen our fair share of content marketing success stories: Uber barreled onto the scene reinventing the way in which we hail cabs and blog with hyper-local entries;

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Scooting Around: The Business Side of Experiential Marketing

For years event marketing and experiential media has been driving traffic and impressions for brands. From segways to scooter media, these methods of reaching consumers have always been effective

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Marketing Survey Insight of 200 Multi-National Organizations

Just this year, we went ahead to survey 200 professionals from the top performing multi-national organizations to gather information about the marketing trends for the annual plans. We were interested

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Agency of the Future. Are You Prepared?

About 25 years ago, there were 61 million pagers or “beepers” connecting people to one another. It was a hot item, and the “gotta have it” business tool of the day.  Laptops were just coming into

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BigCommerce vs Magento, Which is Better?

As brand managers paint the picture of their future, there is a common thread that binds all of these conversations together; the need to increase sales, as well as reduce the cost of operations. In both cases,

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How Does Google Stay So Innovative as a Brand?

In a mere 16 years, Google has gone from a one-product company to a company that has more projects than it can count. It has been constantly reinventing itself and has stayed innovative at every turn,

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Develop An eCommerce Website That’ll Improve Sales

Your eCommerce website is the virtual showroom of your online store. Whether you sell products or services, the first impression your customers will receive of your company is the homepage of your

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Marketing Agency Content Benefits For Your Brand

If you’re like most marketers, your goal is to reach the largest percentage of your demographic as possible. Doing so gives you the best chance of generating leads, making conversions and hopefully

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Hilton Worldwide Connect Professional Event Planning

A text message. May it be a simple hello, a link to a video, or a beginning to a powerful group interaction, pressing send ignites an instant thread of communication connecting people to ideas and ideas

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How To Promote Your Brand with Social Media Brand Ambassadors

In the ever-changing world of marketing, brand ambassadors are the people who represent and promote brands via their social networking activities and other online endeavors. These individuals usually have

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Extreme Experiential Marketing Company Vehicles

In today’s world, experiential marketing has become a very popular and wide-reaching marketing media. When you talk about experiential marketing vehicle tours, many of us think of an ice cream

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Building Awareness in the Digital Marketing Company Age

Marketing in the digital age is significantly different than what people were doing even a decade ago. Digital marketing is proactive. It's necessary to monitor multiple channels so that engagement with

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Vape Marketing Breaking Through the Noise

David Flagg and Phillip Schuessler founded ProVape, a company dedicated to producing the highest quality vaping products. ProVape brought Eventige Media Group on as AOR and we have been

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Web Design Agency Tips to Create Landing Pages that Convert

If you expect to maximize your conversions and ultimately your sales, it’s important to have a great landing page. Without one, many would be customers will simply skip over it and end up taking their business

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How to Measure the Financial Value of Your Social Media Strategy

Did you know that many companies have trouble measuring the actual value of their social media strategy? Did you know that getting an accurate ROI figure is not that difficult with the right tools?

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To Be, Or Not To Be Ready for Change?

Every epic story creates an unforgettable antithesis that builds a powerful opposition or contrast to the centrality of the narrative. Without the antithesis, there is minimal conflict, which leaves

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5 Ways Product Packaging Design Influences Purchasing Behavior

When you talk about perceived value, a lot of different things come to mind. Some people look at perceived value as an emotional element, others a tangible one. In the world of branding and packaging design,

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Ecommerce Web Developers Speak About Google Ranking

Working in today’s fast-paced environment means mobility is the key to accomplishing tasks on the go. This holds true for both productivity as well as leisure, with people turning to their devices for information

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Customer Experience eCommerce Conversion Rate Optimization

We’ve all seen movies about the Middle Ages such as The Kingdom of Heaven or Excalibur, in which the valiant knight comes forth, sword held high, and attacks the embodiment of evil. The sword has

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What Only Insiders Know About E-Commerce Sales

Doing e-commerce online is different from the sales dynamics seen in brick-and-mortar locations. Stores provide an overwhelming sensory experience to customers as soon as they walk inside, with a variety of

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Social Media: Cutting Through The Noise

Social media has become the new face of advertising. With everyone from major corporations to small, home businesses joining the social media marketing frenzy, how can one business stand out from the

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