InTheNow Marketing Blog

Hilton Worldwide Connect+

A text message. May it be a simple hello, a link to a video, or a beginning to a powerful group interaction, pressing send ignites an instant thread of communication connecting people to ideas and ideas to actions. In today's competitive landscape, conference planners need to connect just as...

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How to Promote your Brand with Social Media Brand Ambassadors

In the ever-changing world of marketing, brand ambassadors are the people who represent and promote brands via their social networking activities and other online endeavors. These individuals usually have an appeal all of their own and thus, having them affirm the validity of brand images allows...

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Extreme Experiential Vehicles

In today’s world, experiential has become a very popular and wide-reaching marketing media. When you talk about experiential marketing vehicle tours, many of us think of an ice cream truck promotion, wrapped fleet of SUVs, or mobile billboards; but some brands are taking things to the absolute...

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Building Awareness in the Digital Age

Marketing in the digital age is significantly different than what people were doing even a decade ago. Digital marketing is proactive. It's necessary to monitor multiple channels so that engagement with clients and prospects is never missed. Companies that try to ignore social feedback end up...

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Breaking Through the Noise

David Flagg and Phillip Schuessler founded ProVape, a company dedicated to producing the highest quality vaping products. ProVape brought Eventige Media Group on as AOR and we have been collaborating ever since.

Over the years ProVape has seen tremendous growth and has been promoted across a...

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Tips to Create Landing Pages that Convert

The Importance of a Landing Page

If you expect to maximize your conversions and ultimately your sales, it’s important to have a great landing page. Without one, many would be customers will simply skip over it and end up taking their business elsewhere. With this in mind, let’s go over what...

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How to Measure the Financial Value of Your Social Media Strategy

Did you know that many companies have trouble measuring the actual value of their social media strategy?

Did you know that getting an accurate ROI figure is not that difficult with the right tools?

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To Be, Or Not To Be Ready for Change?

David and Goliath. The Wicked Witch and Snow White. Love and Fear. To err is human, to forgive divine.

Alexander Pope

Every epic story creates an unforgettable antithesis that builds a powerful opposition or contrast to the centrality of the narrative. Without the antithesis, there is minimal...

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5 Ways Product Packaging Design Influences Purchasing Behavior

When you talk about perceived value, a lot of different things come to mind. Some people look at perceived value as an emotional element, others a tangible one. In the world of branding and packaging design, all of these intrinsic elements float to the surface and provide customers with new ways...

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Responsiveness as Google Ranking Factor

Working in today’s fast-paced environment means mobility is the key to accomplishing tasks on the go. This holds true for both productivity as well as leisure, with people turning to their devices for information and entertainment alike. Brands definitely noticed, but now we have another entity...

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The Modern Double-Edged Sword

We’ve all seen movies about the Middle Ages such as The Kingdom of Heaven or Excalibur, in which the valiant knight comes forth, sword held high, and attacks the embodiment of evil. The sword has long been a necessity of ancient warfare, and a representation of honor, power, and destruction.

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How We Foster Creativity

Importance of Creative Innovation

As a marketing agency, Eventige understands that the most important part of long-term success is fostering employee innovation and individual creativity. Eventige Marketing Group aims to have each employee become a self-starter who works as part of a team...

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What Only Insiders Know About E-Commerce Sales

Doing e-commerce online is different from the sales dynamics seen in brick-and-mortar locations.

Stores provide an overwhelming sensory experience to customers as soon as they walk inside, with a variety of colors, scents, and product options.

Some stores have a complex layout, while others are...

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Social Media: Cutting Through The Noise

Social media has become the new face of advertising. With everyone from major corporations to small, home businesses joining the social media marketing frenzy, how can one business stand out from the crowd? According to the article, 10 Laws of Social Media Marketing, in Entrepreneur online by...

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Marketing Your Business with Promoted Tweets and Trends

Twitter Options

Due to the fact that Twitter is the second leading social media site with over 500 million users as of mid 2012, it’s a valuable marketing resource. In fact, it’s an ideal tool for building brand equity and establishing a long-term presence within a company’s niche. While there...

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Nike’s Marketing Approach with Sustainability Efforts

Globalization has led to many manufacturers focusing on increasing their revenues and profitability. However, there are a few global organizations like Nike that believe without sustainability efforts no business can grow and become successful. In fact, Nike has gone on record to say...

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Pinterest Statistics to Optimize Your Campaign

There’s really no doubt at this point that Pinterest is here to stay. While it has a long way to go before it parallels the impact of Facebook and Twitter, more and more businesses are using it as a viable marketing channel. Some recent statistics have provided marketers with some in-depth...

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Warby Parker Focus on Brand and Execution Leads to Success

In 2010 when Warby Parker opened their e-commerce eyewear store, few would have predicted the major disruption it would cause to this highly monopolistic industry with its $16 million annual turnover. An inspiration for startups everywhere, the company was featured in GQ and Vogue magazines at...

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