Marketing Tips

Event Marketing Companies Display at NRF Big Show

As you walk through the NRF Big Show at the Jacob Javits Center, a few things instantly come to mind. Technology is definitely one of them. The provisioning of SaaS(Software as a Service)

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Uniting Brands with Nationwide Staffing Agency Solutions

On Tour 24/7 is a premiere nationwide staffing agency and strategic staffing partner for all of our clients. Our account managers are professional recruiters, staffers, and trainers of some of the best event

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Working Remotely - A Better Way to Run Your Ecommerce Business

Ecommerce businesses can grow so fast that they may find themselves overwhelmed keeping up with the changes and finding qualified people to do the work.

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Inflatable Experiential Zones Pop-Up Everywhere

Wouldn’t it be great to set up your event fast? Inflatable structures are the modern way to create a branded space in a hurry. Whether this space is needed indoors or outdoors, for corporate or consumer

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Influencer Marketing: Fraud Prevention 101

If you could earn $6.50 for every $1 spent would you do it? According to a poll of marketing professionals conducted by Tomoson, that’s a typical ROI through the right influencers.

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Summertime Events and Experiential Marketing Tactics

As the hot summer days take over, customers will be heading down to the beach, pool, and their favorite place for vacation. We know that summer is good for tourism based business like retail, but some types

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Selling On Instagram: Shop Now Instagram Galleries

The marriage of photo sharing and e-commerce has been consummated, and the offspring is Instagram’s Shoppable Galleries. Store owners can harness the power of Instagram by creating

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CRM Consulting Company Lead Capture Sales Process

Attraction strategy is the basis of converting interest into sales. Many of us look at our products and services as passions that we feel so strongly about, that we often miss the mark when it comes to

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Co-Branding: An Innovative Success Formula

Recently, two seemingly unlikely business leaders from different industries united to form a phenomenal partnership. Starbucks and Spotify established a multi-year relationshipthat links

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Using Google Trends to Drive Traffic to Your Site

One way to bring quick exposure to your site is to capitalize on what’s hot at the moment and create content around that topic. While this tactic doesn’t have the ability to consistently bring in traffic like an

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Using Native Ads: Digital Marketing Media Buying Technique

Over time, consumers have become weary of banner and traditional display advertising. With research showing that native ads are viewed 53% more often than display ads, it is worth considering

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Harnessing the Force: User Generated Content

In the Star Wars series, the venerable Obi-Wan Kenobi mentors the struggling hero, Luke Skywalker, as he prepares to defeat the enemy. Obi-Wan Kenobi doesn’t fight the battles for Luke, but instead

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Event Marketing ROI: Capturing The Flag

Event marketing is a great way to generate buzz about your particular products or services, and garner leads by attracting potential customers. Live events can be a very powerful tool in allowing you to 

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Social Media Marketing Etiquette: Avoiding Customer Confusion

During the last decade social media became an increasingly powerful tool for branding and marketing. The networks provide ready made audiences for the brand's message, and the cost of utilizing social

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GeoMarketing Citation: So Why Do PPC Marketing?

According to a recent study by Yelp, 85 percent of consumers turn to the internet when searching for a local business provider. This staggering statistic only supports

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Keeping Your Brand Afloat With Photo Sails

Photo Sails are the highest quality imaged sailboat sails in history. Patented in 2003 (US Patent # 6,886,483) with additional international patents, Photo Sails provides quality impressions in

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Event Marketing Staffing Solutions For Enterprise Brands

The world of work is changing. Innovations in technology over the last decade have fundamentally transformed how businesses and workers interact. Experiential and event marketing agencies are

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How Rosetta Stone used Mobile Marketing to Increase Site Traffic

With millennials spending more time online and feeling connected, sharing and viewing videos, companies have to turn towards mobile marketing as a way to connect with this section of the population.

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How Dropbox is Marketing Their Brand

Dropbox is a very simple brand; when it comes to folder syncing you enjoy the privilege of simplicity. Did you know that the company has spent very little on marketing, yet it has become worth $4 Billion? You

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Cut the Clutter and Boost Conversion Rate Optimization

As wide-eyed children we all remember our parents telling us to quiet down, cut the clutter or stop acting like a child. These familiar phrases were meant to benefit not only us, but also everyone around us. It’s

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An Agency Behind The Brand: The Inside Look

Too many companies feel like they can internalize every business area but when management is spread too thin... the bottom-line suffers. We see this happen every day and this problem isn't new, it’s just

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The Marketer’s Guide to Building a Strong Corporate Brand Identity

No matter how good your products, your services, your customer support team or your staff, your brand identity remains one of the most valuable assets of your entire business. If you want to ensure

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eCommerce SEO and Responsive Design: Marketing & Branding

In today's hyper-digital age we find ourselves more and more attached to our mobile devices. Their processing power has evolved, the screens are now larger and more vivid; and at the core of the

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Twitter Beginners Guide: How To Use Twitter For Marketing

From new car commercials to what your favorite celebrities are doing, it is obvious that Twitter has become a household name that many brands are using.  So how do you get involved to spread the message

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Emojis - A New and Effective Way of Marketing

This year is the year of the emoji. These tiny images of faces, animals, and everyday objects have begun taking over text messages and social media posts and have quickly spread to brand marketing.

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Multisensory Experiential Marketing Noses Out The Competition

Recent decades have seen a move away from a focus on mass marketing toward an increase in relationship and micro-marketing, including experiential and event marketing.  However, the new

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Vapor Marketing Companies Meet In Chicago SFATA

The warm May weather brings everyone across the USA together. Friends and family gather to exchange positivity and hope for the future. Some of these families are related by lineage, while others are

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How Starbucks Makes Relationships Central to Content

When it comes to coffee, the first name that comes to mind is Starbucks. The company has diehard fans and supporters. One of the reasons for this is the brand has been successful in forging

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Communication, Trust, and Relationship Control

Have you ever wondered what it takes to increase revenue? It has been discovered that delivering value to your customer’s customer is the way to do it.

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Interactive Brand Activation In Event Marketing

Gone are the days of stand-up banners and simple marketing materials. With today’s ever-evolving technology, savvy event goers are thirsty for more robust and engaging experiences.

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