Marketing Tips

7 Proven Email Marketing Platforms for eCommerce

Is email still the best marketing method? Although you see obituaries for it now and then, email is still the winner. With so many social media channels, it’s easy to forget that

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Is the ROI on Event Marketing Company Services Worth It?

As companies compete in an ever-crowded marketplace, they look to new methods to get their message and products in front of new customers. While digital and social marketing can reach far and wide,

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6 Web Design Company Techniques That Increase Conversions

When potential customers visit your site for the first time, are they wowed with the beauty and ease of navigation or confused about which way to go? Website design is ever evolving since

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Packaging Designs That Lose Customers

Count the times you purchased an item, took it home and couldn’t get it open. Then, if you managed to pry, cut or slice it open, it won’t close as advertised. It’s always very frustrating and sometimes dangerous

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Trade Show Exhibits Are Just the Tip of The Event Marketing Iceberg

Have you ever thought about exhibiting your company at a trade show? They are highly effective for gathering leads, meeting new customers, and gaining national or international exposure. For

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BigCommerce Personalized Pricing Strategies

How can BigCommerce stores charge higher prices for better profits? The answer is personalized pricing. Dynamic pricing and surge pricing accomplish the same thing for retailers, charging what the market

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ChannelAdvisor - Optimizes and Increases Your eCommerce Sales

As global e-commerce evolves and expands exponentially, managing your products, customers, and sales through the electronic channels become more challenging, sophisticated and time-consuming.

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Top 7 Must-Have Marketing Apps for BigCommerce

Want your beautiful BigCommerce store to work better? You need the right mix of apps to help acquire, activate, engage and retain users. Fortunately, if you are a BigCommerce customer, you can tap

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The New Cloud: Marketing Ecigs & Vapor Brands

You see and hear about electronic cigarettes everywhere you go. From corporate offices to nightclubs and newly converted tobacco shops; the industry has spoken and the consumer has heard the message

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Why Should You Consider Changing Your Ecommerce Shopping Cart?

It only takes two words to answer this question, cart abandonment. Customers who shop in retail stores often give up trying to buy due to a long checkout line or a slow, incompetent cashier. And, there is no

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Footwear Marketing Agencies: What They Do

Allied Market Research company predicts that the global market in footwear will reach $371.8 billion by 2020. If you are craving a piece of that pie, the world needs to recognize your brand.

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The Grass Is Always Greener: Nutriblade

An exciting new category grows, and a disruptive brand is taking control of something that has been a staple of Asian cultures for thousands of years. Wheatgrass, a frequently ordered ‘super-food’ at

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How Do I Choose My ERP Implementation Partner and ERP Solution?

When you’re the one responsible for selecting the right ERP software solution, it’s a huge responsibility. Without proper planning and thorough reviews, this sophisticated and expensive enterprise

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Top 10 Benefits of Full-Service Marketing Agencies

You may or may not have an in-house marketing department. As your company grows sometimes, it’s hard to catch up with every aspect of your marketing. Not to mention, the continuous shifting of customer’s

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7 Ways Base CRM Improves Prospecting and Sales Processes

Door-to-Door (D2D) prospecting is making a come-back for both B2B and B2C companies. And, it’s no wonder as the spam filters, no call lists, mobile devices, and defensive gatekeepers become impenetrable

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The Top 10 Advertising Blogs to Follow

What makes a good business or advertising blog? They bring you current and relevant information in bite-sized, easy to digest articles.  It’s information that keeps you on your toes, up to date and improves

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Company Reviews: Social Agency Advice On Reviews

How likely are you to purchase a product or do business with a company that has misled, mistreated, or outright lied to you or others? Not likely.

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Eventige: 5-Star Rated, Full-Service Marketing Experts 

All day long marketers bombard consumers with attempts to get them to call, click or buy. So, it’s imperative, when you have your customer’s attention that you ask them to act at the right moment. At Eventige,

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Top 5 Mistakes That Brands Make on Social Media

It is our nature to share our thoughts, feelings, and actions. With digital communication at our fingertips, it’s easy for people to spread their ideas and comments around the globe in seconds. Social media

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How to Get Connected With the Crowd Using Event Apps

Technology connects people in ways that yesterday’s marketers could only dream of. Today’s audiences are engaged by mobile applications that turn events into multimedia galas complete with interactivity,

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InstantSearch+: The Perfect Link Between Shoppers and Merchants

Two things infuriate customers when shopping in a store.  One is when no one is around to help them, and the other is when a salesperson follows them around but can’t answer simple questions

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Machine Learning Improves E-Commerce Site Search

Ever wonder why most people are fascinated with psychics and fortune tellers? They can foresee the future even though there is no scientific evidence. We think that if we know what’s coming, we can

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How Klaviyo E-Mail Marketing Grows Brands

When someone visits your website, browses through and then leaves without buying, you’ve lost a sale. But, if you can track their browsing behavior and activities you could follow up by sending them a more

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Who Cares About Followers, Build an Engaged Community

Have you ever thought about the users you follow on Twitter and Pinterest? Most likely you will only see about 1% of their tweets, pins, or other content. This number is just hypothetical, but since everyone

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Think on Your Feet for Custom Floor Graphics

I’ve always been intrigued by floor graphics but disappointed by their limitations. Primarily used as floor decals rather than part of a visual experience, traditional floor graphics are limited in durability, quality

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Mainstream Marketing Maximum Profits

It doesn’t matter who you are! It doesn’t matter what industry you are in. If you fail to enter the mainstream market, your product will end up in the dumpster pile only to be crushed by the compactor and never to

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Turkish Airlines Increasing Brand Awareness Through Selfies

A brand says everything about you. It speaks about who you are and how much you have achieved. That’s why companies are always searching for innovative ways to imprint their brand in the minds of

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How AirBnB Became the Largest Hotel Chain

When Warren Buffet recommends a company, you know it’s reached the pinnacle of success. Warren Buffet suggested that shareholders attending a conference in Omaha use AirBnB as a less expensive

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19 SEO Strategies for Ecommerce Web Development

Whether your eCommerce business has a physical store or not, one of the best long-term strategies is with search engine optimization (SEO). With the right approach, you’ll make consistent sales and rise

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How Can I Make My Social Post Go Viral

One definition of viral marketing is a proliferation of digital word-of-mouth during which a marketing message is transmitted in an exponential manner. Often, with the use of social media platforms,

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