InTheNow Marketing Blog

Top 10 Benefits of Full-Service Marketing Agencies

You may or may not have an in-house marketing department. As your company grows sometimes, it’s hard to catch up with every aspect of your marketing. Not to mention, the continuous shifting of customer’s

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7 Ways Base CRM Improves Prospecting and Sales Processes

Door-to-Door (D2D) prospecting is making a come-back for both B2B and B2C companies. And, it’s no wonder as the spam filters, no call lists, mobile devices, and defensive gatekeepers become impenetrable

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The Top 10 Advertising Blogs to Follow

What makes a good business or advertising blog? They bring you current and relevant information in bite-sized, easy to digest articles.  It’s information that keeps you on your toes, up to date and improves

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Why Reputation Management Reviews Are So Important

How likely are you to purchase a product or do business with a company that has misled, mistreated, or outright lied to you or others? Not likely.

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Eventige: 5-Star Rated, Full-Service Marketing Experts 

All day long marketers bombard consumers with attempts to get them to call, click or buy. So, it’s imperative, when you have your customer’s attention that you ask them to act at the right moment. At Eventige,

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Top 5 Mistakes That Brands Make on Social Media

It is our nature to share our thoughts, feelings, and actions. With digital communication at our fingertips, it’s easy for people to spread their ideas and comments around the globe in seconds. Social media

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How to Get Connected With the Crowd Using Event Apps

Technology connects people in ways that yesterday’s marketers could only dream of. Today’s audiences are engaged by mobile applications that turn events into multimedia galas complete with interactivity,

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InstantSearch+: The Perfect Link Between Shoppers and Merchants

Two things infuriate customers when shopping in a store.  One is when no one is around to help them, and the other is when a salesperson follows them around but can’t answer simple questions

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Machine Learning Improves E-Commerce Site Search

Ever wonder why most people are fascinated with psychics and fortune tellers? They can foresee the future even though there is no scientific evidence. We think that if we know what’s coming, we can

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How Klaviyo E-Mail Marketing Grows Brands

When someone visits your website, browses through and then leaves without buying, you’ve lost a sale. But, if you can track their browsing behavior and activities you could follow up by sending them a more

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Who Cares About Followers, Build an Engaged Community

Have you ever thought about the users you follow on Twitter and Pinterest? Most likely you will only see about 1% of their tweets, pins, or other content. This number is just hypothetical, but since everyone

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Advantages of Using Yotpo in your Digital Marketing Strategy

Ever notice that when we hear a good tip about a movie, restaurant or gossip around the water cooler, it makes us listen? It keeps us engaged and arouses our curiosity. Depending on the source,

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Think on Your Feet for Custom Floor Graphics

I’ve always been intrigued by floor graphics but disappointed by their limitations. Primarily used as floor decals rather than part of a visual experience, traditional floor graphics are limited in durability, quality

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Mainstream Marketing Maximum Profits

It doesn’t matter who you are! It doesn’t matter what industry you are in. If you fail to enter the mainstream market, your product will end up in the dumpster pile only to be crushed by the compactor and never to

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Turkish Airlines Increasing Brand Awareness Through Selfies

A brand says everything about you. It speaks about who you are and how much you have achieved. That’s why companies are always searching for innovative ways to imprint their brand in the minds of

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How AirBnB Became the Largest Hotel Chain

When Warren Buffet recommends a company, you know it’s reached the pinnacle of success. Warren Buffet suggested that shareholders attending a conference in Omaha use AirBnB as a less expensive

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19 SEO Strategies for Ecommerce Power Brands

Whether your eCommerce business has a physical store or not, one of the best long-term strategies is with search engine optimization (SEO). With the right approach, you’ll make consistent sales and rise

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Bing Ads Get You The Most Bang for Your Buck

Star Wars has The Force. A princess has a prince. The mythological world has Zeus. And the online sphere has the Bing network. Every story needs a hero, and the Bing network has seamlessly

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How Can I Make My Social Post Go Viral

One definition of viral marketing is a proliferation of digital word-of-mouth during which a marketing message is transmitted in an exponential manner. Often, with the use of social media platforms,

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Retail Technology Pillars at the NRF Big Show

As you walk through the NRF Big Show at the Jacob Javits Center, a few things instantly come to mind. Technology is definitely one of them. The provisioning of SaaS(Software as a Service)

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Uniting Brands with Fans Coast to Coast

On Tour 24/7 is a premiere nationwide staffing agency and strategic staffing partner for all of our clients. Our account managers are professional recruiters, staffers, and trainers of some of the best event

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Working Remotely - A Better Way to Run Your Ecommerce Business

Ecommerce businesses can grow so fast that they may find themselves overwhelmed keeping up with the changes and finding qualified people to do the work.

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Inflatable Experiential Zones Pop-Up Everywhere

Wouldn’t it be great to set up your event fast? Inflatable structures are the modern way to create a branded space in a hurry. Whether this space is needed indoors or outdoors, for corporate or consumer

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Influencer Marketing: Fraud Prevention 101

If you could earn $6.50 for every $1 spent would you do it? According to a poll of marketing professionals conducted by Tomoson, that’s a typical ROI through the right influencers.

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Summertime Events and Marketing Tactics

As the hot summer days take over, customers will be heading down to the beach, pool, and their favorite place for vacation. We know that summer is good for tourism based business like retail, but some types

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Selling On Instagram: Shop Now Instagram Galleries

The marriage of photo sharing and e-commerce has been consummated, and the offspring is Instagram’s Shoppable Galleries. Store owners can harness the power of Instagram by creating

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Brightpearl ERP Solutions for OmniChannel Retailers

These days customers have a lot of options when shopping. They can buy from stores, on their mobile devices, or on an e-commerce site. If your business is not offering your products online, in the digital

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SmartDogs, CRM and Your Bottom Line

Attraction strategy is the basis of converting interest into sales. Many of us look at our products and services as passions that we feel so strongly about, that we often miss the mark when it comes to

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Co-Branding: An Innovative Success Formula

Recently, two seemingly unlikely business leaders from different industries united to form a phenomenal partnership. Starbucks and Spotify established a multi-year relationship

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Using Google Trends to Drive Traffic to Your Site

One way to bring quick exposure to your site is to capitalize on what’s hot at the moment and create content around that topic. While this tactic doesn’t have the ability to consistently bring in traffic like an

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