When someone visits your website, browses through and then leaves without buying, you’ve lost a sale. But, if you can track their browsing behavior and activities you could follow up by sending them a more personalized and appropriate message with more information, a similar item, or an enticing...
The Social Media Scene
Have you ever thought about the users you follow on Twitter and Pinterest? Most likely you will only see about 1% of their tweets, pins, or other content. This number is just hypothetical, but since everyone is using twitter, even when you post regularly, your following is...
Ever notice that when we hear a good tip about a movie, restaurant or gossip around the water cooler, it makes us listen? It keeps us engaged and arouses our curiosity. Depending on the source, we either believe it or seek out more information. And, it’s the same for user-generated reviews and...
I’ve always been intrigued by floor graphics but disappointed by their limitations. Primarily used as floor decals rather than part of a visual experience, traditional floor graphics are limited in durability, quality and size. This is why I’m so excited about our new offer, which combines the...
It doesn’t matter who you are!
It doesn’t matter what industry you are in.
If you fail to enter the mainstream market, your product will end up in the dumpster pile only to be crushed by the compactor and never to be seen again.
Don’t worry! I will tell you what you need to know to prevent this...
A brand says everything about you. It speaks about who you are and how much you have achieved. That’s why companies are always searching for innovative ways to imprint their brand in the minds of prospective customers around the world.
Turkish Airlines recently reached an achievement in their...
When Warren Buffet recommends a company, you know it’s reached the pinnacle of success. Warren Buffet suggested that shareholders attending a conference in Omaha use AirBnB as a less expensive hotel alternative. AirBnB didn’t obtain this level of endorsement overnight. Like all successful...
Whether your ecommerce business has a physical store or not, one of the best long-term strategies is with search engine optimization (SEO). With the right approach, you’ll make consistent sales and rise above your competition.
Star Wars has The Force. A princess has a prince. The mythological world has Zeus. And the online sphere has the Bing network.
Every story needs a hero, and the Bing network has seamlessly shifted into the role that appears to have been tailor-made for it. Combining the latest search technology...
Defining Viral
One definition of viral marketing is a proliferation of digital word-of-mouth during which a marketing message is transmitted in an exponential manner. Often, with the use of social media platforms, you can consider three conditions that should be met to create a viral marketing...
As you walk through the NRF Big Show at the Jacob Javits Center, a few things instantly come to mind. Technology is definitely one of them. The provisioning of SaaS (Software as a Service) for small business owners is a clear second. Payment system technology and big data mining/interpretation...
On Tour 24/7 is a premiere nationwide staffing agency and strategic staffing partner for all of our clients. Our account managers are professional recruiters, staffers, and trainers of some of the best event staff nationwide. They are the primary client contacts, provide regular status updates,...
Ecommerce businesses can grow so fast that they may find themselves overwhelmed keeping up with the changes and finding qualified people to do the work.
Let’s just take one section of an Ecommerce business as an example, the product catalog. There are hundreds of SKUs to publish across many...
Wouldn’t it be great to set up your event fast?
Inflatable structures are the modern way to create a branded space in a hurry.
Whether this space is needed indoors or outdoors, for corporate or consumer purposes ‘we’ve got it covered’. Our inflatable units can be hired on a short or long term...
If you could earn $6.50 for every $1 spent would you do it? According to a poll of marketing professionals conducted by Tomoson, that’s a typical ROI through the right influencers.
There is plenty of positive data buzzing around about the advantages of influencer marketing and why a brand...
As the hot summer days take over, customers will be heading down to the beach, pool, and their favorite place for vacation. We know that summer is good for tourism based business like retail, but some types of companies know that they need to work hard to get their product and service noticed....
The marriage of photo sharing and e-commerce has been consummated, and the offspring is Instagram’s Shoppable Galleries. Store owners can harness the power of Instagram by creating clickable galleries of products. Customers can purchase directly through the app without losing time searching for...
These days customers have a lot of options when shopping. They can buy from stores, on their mobile devices, or on an e-commerce site. If your business is not offering your products online, in the digital marketplace, physical storefronts and through the social networks, you’re losing sales.
Attraction strategy is the basis of converting interest into sales. Many of us look at our products and services as passions that we feel so strongly about, that we often miss the mark when it comes to educating our target consumer about how they tie into their specific business growth.
Recently, two seemingly unlikely business leaders from different industries united to form a phenomenal partnership. Starbucks and Spotify established a multi-year relationship that links its “7,000 company-operated stores in the U.S. and 10 Million My Starbucks Rewards® loyalty members with...
Expose With Google Trends
One way to bring quick exposure to your site is to capitalize on what’s hot at the moment and create content around that topic. While this tactic doesn’t have the ability to consistently bring in traffic like an evergreen article, it can give you a serious boost for a...
Over time, consumers have become weary of banner and traditional display advertising. With research showing that native ads are viewed 53% more often than display ads, it is worth considering native advertising as part of a long-term marketing strategy to promote brand awareness.
The New York...
In the Star Wars series, the venerable Obi-Wan Kenobi mentors the struggling hero, Luke Skywalker, as he prepares to defeat the enemy.
Obi-Wan Kenobi doesn’t fight the battles for Luke, but instead guides him to use his strengths and the power of the Force. At one point, Obi-Wan Kenobi describes...
Event marketing is a great way to generate buzz about your particular products or services, and garner leads by attracting potential customers. Live events can be a very powerful tool in allowing you to interact and connect with your audience. The question, however, lays in figuring out how to...
During the last decade social media became an increasingly powerful tool for branding and marketing. The networks provide ready made audiences for the brand's message, and the cost of utilizing social media for a campaign is very low. The ease of entry into social media marketing causes many...
According to a recent study by Yelp, 85 percent of consumers turn to the internet when searching for a local business provider. This staggering statistic only supports the fact that businesses need to have an online presence if they want to stay competitive in today’s market. Online marketing...
The Newest, Coolest and Greenest Branding Vehicles
Photo Sails are the highest quality imaged sailboat sails in history. Patented in 2003 (US Patent # 6,886,483) with additional international patents, Photo Sails provides quality impressions in places that advertising never existed before. Being...
The world of work is changing. Innovations in technology over the last decade have fundamentally transformed how businesses and workers interact. Experiential and event marketing agencies are increasingly leveraging technology to access on-demand talent and become more financially flexible.
With millennials spending more time online and feeling connected, sharing and viewing videos, companies have to turn towards mobile marketing as a way to connect with this section of the population. Rosetta Stone decided to use YouTube as a medium to connect with its target audience and boost...
Dropbox is a very simple brand; when it comes to folder syncing you enjoy the privilege of simplicity. Did you know that the company has spent very little on marketing, yet it has become worth $4 Billion? You may want to know what has made their business so successful. Below are some of the...