InTheNow Marketing Blog

Advantages of Designing Your Website on BigCommerce

How many times have you changed platforms to accommodate your company’s growth or rebranding? Choosing the right platform will make all the difference in the years ahead as technology continues to

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Benefits of Digital Wallets for BigCommerce Checkouts

With over 2.1 billion smartphone users browsing and shopping online, why do they account for only a third of online sales compared to desktop computers and tablets?

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The Effect of Social Commerce on Customer Behavior

Shopping has always been a social experience. Just look at any market or mall in the world, and you’ll see two or more people discussing the merits of a certain item. What’s changed today is

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How AI, Chatbots and Voice Commerce are Affecting Ecommerce

Ten years ago, the concept of AI, chatbots and voice commerce seemed like science fiction to most of us. These days we hear about them on a daily basis. Take the self-driving car, digital assistants

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5 Digital Marketing Tips to Boost Your eCommerce Business

Are you frustrated with your current digital marketing and feel that you’re not getting the most out of your marketing budget? Symptoms include poor sales, low rankings, clicks with no conversions or

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Unifying Retail and Wholesale Into One Website

Are you thinking about merging your retail (B2C) and wholesale (B2B) sites? Perhaps you’re an established retailer looking to enter the wholesale market, or vice versa?

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How Much Does a BigCommerce Website Cost?

Asking what a BigCommerce website costs is overly simplistic. It’s like asking, “How much does a Mercedes cost?” Many variables and options affect the final price.

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How Mobile eCommerce is Shaping the Industry

There is no question that smartphones are taking over eCommerce when it comes to researching and completing a purchase. The necessity of optimizing your eCommerce store for smartphones and

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Download Dropbox to Safely Sync and Share Files with Your Team

Expedia is a travel company with offices in 72 countries. Their employees are as diverse as the countries in which they live. With diversity comes a different way of working, so a one-size-fits-all

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FreshBooks Provides Expense Tracking for Small Businesses

If you think of your budget as a boat, then your expenses are the leaks in the hull. Ignoring them can sink it. Small business owners know that expense tracking is essential, but sometimes we forget to track the

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A Comparison of 3 Top Digital Marketing Advertising Tools

When we talk about the three top digital marketing advertising tools, it’s like asking what are the three best birds in South America or the three most helpful tools in a mechanic’s shop? These questions are too

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Optimizing for Mobile Site Speed Improves Sales

Can you imagine a day without a phone? Most people run their business, manage schedules, socialize, and handle daily chores using their mobile phone.

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The Truth About Biodegradable Plastic Packaging

Are you eager to make your packaging entirely “green”? The world of eco-friendly packaging is a complex one. Even if you do make your way through the sea of scientific jargon, legal nuances,

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GlobalShopex: Clear Hurdles in International eCommerce Shipping

Are you ready to take your business to the next level by processing international orders? If you are an enterprise-level operation, it’s inevitable. Global retail eCommerce sales in 2017 were over $2.3

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Selecting the Right Web Development Company

Some of the reasons businesses hire a web development company is to have a competitive advantage with quality, unique, functional, and optimized website. The new website should be able to handle the

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7 Proven Email Marketing Platforms for eCommerce

Is email still the best marketing method? Although you see obituaries for it now and then, email is still the winner. With so many social media channels, it’s easy to forget that

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Is the ROI on Event Marketing Worth It?

As companies compete in an ever-crowded marketplace, they look to new methods to get their message and products in front of new customers. While digital and social marketing can reach far and wide,

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6 Ways OptinMonster Increases Revenue for Ecommerce Sites

What are the three areas that every online marketer and eCommerce business owner must improve upon? They need to grow the size of their email list to gain more customers.

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6 Web Design Techniques That Increase Conversions

When potential customers visit your site for the first time, are they wowed with the beauty and ease of navigation or confused about which way to go? Website design is ever evolving since

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Packaging Designs That Lose Customers

Count the times you purchased an item, took it home and couldn’t get it open. Then, if you managed to pry, cut or slice it open, it won’t close as advertised. It’s always very frustrating and sometimes dangerous

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Trade Show Exhibits Are Just the Tip of The Event Marketing Iceberg

Have you ever thought about exhibiting your company at a trade show? They are highly effective for gathering leads, meeting new customers, and gaining national or international exposure. For

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BigCommerce Personalized Pricing Strategies

How can BigCommerce stores charge higher prices for better profits? The answer is personalized pricing. Dynamic pricing and surge pricing accomplish the same thing for retailers, charging what the market

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ChannelAdvisor - Optimizes and Increases Your eCommerce Sales

As global e-commerce evolves and expands exponentially, managing your products, customers, and sales through the electronic channels become more challenging, sophisticated and time-consuming.

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Refersion: The Hub of Your Affiliate Marketing Wheel

When hiring a sales team, there is a lot of time spent on training, wages and lead generation. Sales teams are a way to scale up business especially with physical products. However, for e-commerce

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How Does an E-Commerce Website Migration Work?

Has your E-commerce business outgrown your current platform and you’ve decided to move to a better platform? It’s not uncommon. Many companies began their business lives by hosting their website on-site.

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Top 7 Must-Have Marketing Apps for BigCommerce

Want your beautiful BigCommerce store to work better? You need the right mix of apps to help acquire, activate, engage and retain users. Fortunately, if you are a BigCommerce customer, you can tap

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The New Cloud: Marketing Ecigs & Vapor Brands

You see and hear about electronic cigarettes everywhere you go. From corporate offices to nightclubs and newly converted tobacco shops; the industry has spoken and the consumer has heard the message

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Why Should You Consider Changing Your Ecommerce Shopping Cart?

It only takes two words to answer this question, cart abandonment. Customers who shop in retail stores often give up trying to buy due to a long checkout line or a slow, incompetent cashier. And, there is no

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The Grass Is Always Greener: Nutriblade

An exciting new category grows, and a disruptive brand is taking control of something that has been a staple of Asian cultures for thousands of years. Wheatgrass, a frequently ordered ‘super-food’ at

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How Do I Choose My Enterprise Resource Planning Solution?

When you’re the one responsible for selecting the right ERP software solution, it’s a huge responsibility. Without proper planning and thorough reviews, this sophisticated and expensive enterprise

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