When any company launches its website, they have a choice to make. The question that needs to be answered is whether said company runs its own in-house SEO efforts or they outsource it to an expert agency. One of the most compelling arguments against doing it yourself is the amount of time it will take you or your employees out of your business.
The truth is that most companies don’t have the necessary Search Engine Optimization (SEO) expertise within their ranks, meaning that a lot of expensive training will be required before you can even get started. This is just one of the many reasons why outsourcing your SEO would be a wise move.
So, how do you know if this applies to you and your company? To provide a little clarity on the subject, we now give you 5 telling signs that you seriously need to be rethinking your current approach and turn to a third party expert agency to take care of things for you. By the end, we think you’ll agree that it often represents the savviest decision.
So, let’s take a look at those signs.
Sign #1 - You’re Ranking Poorly In Search Engine Results
By far and away the biggest sign that you could do with some expert help is when you’re not ranking highly on Google. Statistics show that over ¾ of people carrying out searches will not look past page one of the results, so that means if you’re not on page one - you’re nowhere!
When you’re searching in your area for companies like yours, if you’re not showing up on the first page, this should set off alarm bells with regards to how you’re currently doing things. If you’re not in the top 10 for your industry, you’re likely to be doing something wrong and outsourcing would almost certainly solve whatever problems there are.
Sign #2 - You’ve Never Written or Posted a Blog
One of the cornerstones of effective SEO is the regular creation of compelling, informative, useful and interesting content for your potential customers to read. Search engine algorithms are set up to rank sites that create high quality content for their readers to enjoy. The more value you put out there in your sector, the greater authority the search engines will give you and your site.
If you’re not creating blogs, then you should be and if you either don’t have the time or the ability to do so, you’re definitely going to benefit from using an expert 3rd party company. Any SEO expert worth their salt will tell you that this is the first thing to do to improve your ranking with the major search engines.
Sign #3 - You’re Short of Staff & Time
In any industry or sector, being short on staff is a problem, as you’re simply not going to have enough time to cover even the basics of running your business. As we’ve already mentioned, running a successful eCommerce SEO campaign usually takes up quite a lot of time on its own and when you don’t have any spare time to devote to it, your rankings are obviously going to suffer.
What do you do when you’re short on time? That’s right, cut corners. If you’re really short on time for everything, then outsourcing your SEO is the only obvious choice, as you can’t expect results if no-one is attending to it. The research you need to carry out into your best keywords, topics and approach can itself take several weeks - and that’s only a small part of the job!
In this scenario, outsourcing your SEO will give you the results you need to be commercially successful whilst also allowing you the time to provide your customers with the exciting products and excellent customer service they deserve.
Sign #4 - You Have No Idea When It Comes to Coding
A massive part of being successful in online SEO relates to knowing precisely how to design and write content for the web. Typically, only those working professionally in SEO have the skills required to get this done. If you’ve got no coding experience in your locker, it’s impractical to think that you’re going to a) do the job right and b) do it within a reasonable time-frame.
When talking about a professional expert SEO agency, this stuff is their bread and butter and after they’ve done their work, the search engines will be under no illusion about who you are, where you’re located and what you do. Experts are able to target the right keywords, embed your images, sort out your tags and everything else that needs to be done to give you an edge over your competitors.
Sign #5 - You’ve Gotten Some Poor Reviews
If you’ve gotten some poor reviews online, it can be one of the hardest things to come back from, as it means that any well-rated website with a few good reviews is going to rank better than you and get more traffic as a result. However, it’s not all doom and gloom, as outsourcing your SEO to a good agency will go a long way to getting the problem rectified.
The SEO experts you employ will be able to work on your branding and every other part of your online presence and gradually build you back up again. It may take a little time to get back to where you were, but you do get the peace of mind of knowing that this highly important business aspect is in good hands.
For Most, Outsourcing Just Makes Sense
So, if any of the signs sound familiar and you’re not currently ranking well online, then you’re sure to gain a significant business advantage when you outsource your SEO to expert professionals. It’s not a secret that business owners regularly complain about not having enough hours in the day and outsourcing is a great way to give yourself more time.
You can’t just neglect your SEO, as it’s vital to be found online, so if you’ve got serious aspirations of making a go of your business website, you have to make a decision one way or the other. Let’s face it, the DIY option, as we’ve already covered, is a path fraught with pitfalls, so do you really want to be taking a route that you know is working against you?
Unless you’ve got several hours a day to spare, there is only one viable option to get your SEO on point. So, if you’re struggling, do yourself a favor and speak to the experts - you might be surprised at just how much easier things are without having to work on it yourself.