Besides blogs, there are many other digital marketing tools, such as social media, email marketing, landing pages, paid search marketing, and SEO. Do you think a blog is still worth the money, time, and effort? It certainly is.
As an eCommerce SEO agency, we know that blogging will always remain a marketing tactic that helps position your business as a thought leader. It helps build a brand, provides product information and visibility. It also establishes a dialogue with its intended audience. Typically, blog posts that convert incorporate SEO keywords. They are an essential technique to drive free, organic traffic and conversions.
So, with 7.5 million blogs posted each day, how do you get more interested eyeballs on your blog? Coming up are five proven methods that work and are easy to implement.
SEO will always be an essential strategy for traffic-building and improving blog conversion rates. If you are still unsure what SEO is and why it’s critical, let’s review. To learn more, check out this resource on how to increase blog traffic and conversion.
The Importance of SEO
Ingrained in every marketer’s head is that web pages and blogs must use Search Engine Optimization (SEO). Optimizing a page for both humans and search bots seems simple on the surface. Just sprinkling in a few keywords that people use to search for your products is a start, but it’s not that easy. Keywords, meta descriptions, images, and title tags all play a part in optimizing a page.
Why is SEO important? It helps more people find and share your blogs. SEO is the reason why 53% of online traffic comes from organic search.
5 Tricks To Increase Blog Traffic and Conversions:
Here are five proven tips for generating blog traffic, increasing engagement, and conversions. Use your analytics to monitor each new strategy as you implement them carefully. Some tactics may work better than others.
Strategy #1 – SEO Optimization
Source: Moz
Google has over a 92% market share when it comes to delivering search results. You will have better chances for people to find your blog if it has a good Google search ranking.
Use specific informational, navigational, and transactional keywords to get your blog on Google’s first page. To find common phrases that people use to search, use SEO tools such as Google Keyword Planner or Moz Keyword Explorer.
Find a balance between SEO for bots and a positive user experience for visitors. You want visitors to stay on the page as long as possible and get them to respond to your call to action. Only quality, engaging, and relevant content can help you achieve that.
Strategy #2 - Plan Your Content Structure
The quality of a blog’s content and flow matter. It draws in more customers and increases web traffic naturally. It takes a bit of planning upfront to write content that visitors want to read.
Use this quick checklist to strategize each post before you write:
- Write To the Target Audience – Large retailers or corporations have different target audiences based on their product lines. Make your writing consistent with the audience’s interest. Avoid technical jargon unless it applies to a specific audience.
- Research and Add Credibility Elements – People look for new or validating information when they search. Support the topic using quotes, graphs, data, and statistics to back up any claims. Add links to them whenever possible to help the relevance score of your keywords.
- Create Deep Content – Go deep with one topic rather than multiple, superficial topics. Google bots and people go for in-depth and relevant content.
- Use Proper Keyword Density – Keywords are like adding spice to a cake. Too much, and it’s ruined. The optimal keyword density is between 1% to 3%. Anything over and Google considers it spam.
Relevant and quality content writing increases organic traffic.
Strategy #3 – Always Add Images or Video
A picture is worth 999 words, and that’s true of blogs, Facebook posts, and other channels. Buzzsumo reports that they get 2.3x more engagement when they add images to a Facebook post.
Images keep visitors’ attention because most will only scan the content, but they’ll stop for pictures. Quality images will boost engagement.
Don’t forget about the video. A video embedded in a blog post is 50 times more likely to drive organic traffic. People and Google love video.
Be sure that every image or video has an alt tag. Alt tags (a.k.a. alt attributes or alt descriptions) provide an alternative text description of the image for the search engines. Using alt tags on product photos will positively impact an eCommerce store’s search engine rankings.
Strategy #4 – Social Media Can Reach More People Faster
Blogging and social media go hand-in-hand. To successfully promote a blog, 96% of bloggers leverage the appropriate social media channels. The top three channels for marketers are Facebook, Instagram, and LinkedIn. Promoting the appropriate channels can give a significant boost in generating blog traffic.
The social media traffic is free. Linking a blog to a popular social site can increase the domain authority, further improving traffic and conversions.
Strategy #5 – Use a Clear CTA and an Exit Strategy
Source: Blue Lizard
Now that your visitors have made it to the bottom of your killer post, what do you want them to do? You should have a gentle but clear call to action. For blogs, the CTA usually asks readers to share the content, click on a link or sign up.
We Help Increase Blog Traffic and Conversions
Please schedule a short call with our team if you need a little help implementing or improving a cohesive blog strategy. We will discuss how to design a successful content strategy and how to track the critical metrics. Contact Eventige here.
