Star Wars has The Force. A princess has a prince. The mythological world has Zeus. And the online sphere has the Bing network.
Every story needs a hero, and the Bing network has seamlessly shifted into the role that appears to have been tailor-made for it. Combining the latest search technology with sophisticated levels of personalization, Bing has played a lead role for many years. Recently, the brilliant minds behind the platform have brought search to an even higher level, and we couldn’t be more thrilled.
Creating the Connection
Since we utilize the Bing network on a daily basis within our own company as well as our client’s strategies, we are thrilled to have front-row seats for Bing’s expanding network capabilities; now also reaching AOL, Apple, as well as Amazon.
With over 14 billion monthly searches around the world, Microsoft Bing ads excel at creating important connection points that translate into higher exposure as well as elevated conversion rates for commerce.
According to new data from comScore, Bing searches have been steadily growing and about 20% of all desktop searches utilize this technology. Pair that with the success of Windows 10 and the new Edge browser, and you get a surefire way to reach a massive new audience with tactical precision.
Bing ads contain a new kind of intelligence that allows knowledge to be communicated to the consumer in a more organic manner. The systems is able to predict needs and wants in real-time, as well as dynamically serve the ads that resonate best with the users’ online actions and behavioral patterns.
By utilizing tools such as ActionLink, Review, and Form Extensions within the Bing ads, we also discovered we had more control when targeting specific products and services. We also had access to new tools in the Bing Shopping Campaigns which made it easy to manage and scale our clients quickly.
While the connection points and management tools are a huge part of why we love the Bing network, our favorite aspect is the platform itself, and the intelligence that drives the technology.
During a recent conversation with Ellen Vlagakos from Bing, we discussed how these new systems are creating touchpoints that have a very sophisticated way of reaching users globally, as well as more intelligently.
At Bing, we’re building a platform that gives people “knowledge for doing” in a more natural, predictive and personal way. It’s the intelligence that spans not just across Microsoft products but across platforms and across partners. Bing Network connects you to the moments that matter by being in the products people use every day.”
Ellen Vlagakos (Bing Ads Client Services)
And at the end of our day, we were looking for more than a product that demonstrates search statistics or utilizes algorithms to predict behaviors. We were looking for a platform that utilizes statistic intelligence, analytical skills with an increased ROI, and connects people with the life moments that matter most. The fact that our clients are generating more revenue from running Bing Ads; well that’s just the cherry on the cake of this amazing search marketing pie that we all truly love to be part of.
Bing in, click in, and get your products ads into the right platform.
The future is too bright to not be ready for the incredible trend-setting pace that Bing has established; and we couldn’t be more thrilled at the results!