Imagine this. If you are the owner of a brick-and-mortar store, you want visibility to induce sales. You’ll probably place your store in a strategic location, ensuring that your prospects or customers know where to find you, making them aware of the product or service you offer. The same principle applies to online stores.
Having an online store alone does not guarantee consistent sales regardless of how wonderful your products are. You need to attract a continuous flow of customers to your site through eCommerce search engine optimization (SEO) to thrive. The search engine strategies need to focus on the right kind of traffic. By optimizing on-page content, it attracts and engages more customers, making your business stand above your competitors.
When we mention eCommerce SEO services, we are referring to the strategies used for better website ranking on popular sites such as Bing, Yahoo, and Google to name a few. The right approach means better traffic to your website that will help grow leads, customers, and sales.
How Important Is eCommerce SEO?
75% of shoppers won’t scroll past page one of their search. If you’re not on page one, you’re not in the game, just warming the bench.
Page 1 ranking means everything to an online business. Businesses with that coveted keyword ranking get 95% of the clicks. The top 3 or 4 search results receive more than 70% of those clicks, so SEO ranking is more than important, it’s critical.
An experienced Search Engine Marketing company will tell you that there are only two ways to get your page rank up to that level: to pay or to optimize.
The idea behind a search engine is to help customers find the information that they are looking for quickly and accurately. The search engine must recognize pertinent information, then sort it based on relevancy.
Understanding the strategies and the contributing factors towards a favorable search engine rank will lead to higher revenues.
The way you structure your site can have a significant impact on your SEO ranking. Little things matter such as H1, H2 headings, meta descriptions, strategic content, keywords, and backlinks. Like raindrops combining to form a river, strategically placed SEO elements work together to push up your website ranking.
Typically, websites receive 51% of their traffic from organic search, 10% from paid search, 5% for social, and 34% from all other sources.
SEO Creates the Traffic That Leads to Sales
Just driving traffic to your site is not enough. It can be a waste of effort and resources. SEO needs to be targeted to have a better chance of converting them into your paying customers. An eCommerce SEO agency will research targeted keywords and use them throughout the website such as:
- Targeted Content
- Web pages
- Alt Image Descriptions
- Page Titles
Consider that the average conversion rate is 2.5%. For every new 1,000 visitors, you should see 25 to 30 new customers.
Search engine optimization is like planting fruit trees. There is considerable work on the front end, it can take months to see results, but the efforts can bear fruit for years with little extra effort.
An investment into eCommerce SEO services can easily make multiple returns on investment.
Reduce Your Cost Through SEO Optimization
Although there is more of a front-end effort to SEO than PPC campaigns, the long-term benefits are much more significant. With Pay-Per-Click (PPC) campaigns, you essentially lease the traffic. Once you stop paying, the traffic dissipates. With proper SEO, the traffic continues to roll in for months and can even grow with minimal maintenance.
The best marketing strategy for eCommerce is one that incorporates both PPC and SEO. PPC provides targeted traffic almost immediately while you build the SEO infrastructure. However, the ad spend can be expensive depending on the keywords targeted. SEO provides organic search visibility that improves page rank for almost free. The cost is building the upfront content, ongoing content, and keyword tweaking. It will be far less than continuous PPC ad spend.
Keep in mind, although PPC advertising can create a massive pool of traffic and interest, it will not improve your general SEO or page rankings. Like switching off a light, once the juice stops, so does the light, or in this case, traffic.
An eCommerce SEO Company Improves Business
An eCommerce company that does not optimize its store for search cannot compete by PPC traffic alone. If your products aren’t ranking for specific keywords, your potential customers will never see what you have to offer.
Using correctly targeted keywords also helps improve business by eliminating the wrong prospects.
An eCommerce SEO company will work with you to optimize your website in general as well as individual products so that they rank for the keywords that customers use.
Some of the other proven tactics for improving visibility include:
- Improving overall customer experience on the website
- Mobile-friendly pages
- Increasing page load speeds, especially on mobile devices
- Creating pages for both humans and search bots
SEO agencies help eCommerce stores deliver professional, high-quality pages that customers can easily find what they want. A better UX means more visitors and higher rankings. It’s an upward spiral every store wants.
Benefits of Hiring An eCommerce SEO Company
Here are our “Top 10” benefits to working with a professional SEO agency:
National or international exposure can result in larger or better clients
A higher ranking means added trust and traffic
A steady flow of new customers or leads
The ability to connect with your audience on all devices
Lower cost and increased ROI over other advertising methods
Launch a new or elevate an existing brand
Position your company as an authority
Dominate the competition through better keywords and placement
Rising faster to the top of Google for your related keyword searches
Taking advantage of underused keywords before your competitors
If your company’s SEO program is behind or non-existent, hiring an eCommerce SEO services team is well worth the time and investment. eCommerce has trended upward for the past two decades and companies that keep their websites optimized continue to enjoy the benefits of increased traffic and sales.
A full-service marketing company can help improve more than SEO. They can support all areas of marketing, advertising, and web development, allowing you to focus on your business.
When you’re ready to hire a full-service digital marketing company or an SEO agency, here are some things to consider.
Criteria of A Reliable Company for Your Business
There is a simple three-step process for hiring an SEO company. Take the time to vet the company correctly because you want to make a long-term business relationship that makes you more profitable, not a one-month stand.
Step 1 – Set attainable and measurable goals
Step 2 – Research to find a reputable and experienced company
Step 3 – Obtain case studies related to your business and ask direct questions
Hiring an SEO company is the same process as hiring an employee or contractor. You want to know if they can provide the services you need for your specific market. They need to prove it as best they can before you sign any agreement.
Be specific about your goals, and what you expect. Let them explain their process, show you what they have done and how they plan on working with your company.
Results From an eCommerce SEO Company
Bear in mind that it can take 90 days or more for the efforts of an eCommerce marketing agency to start showing positive data. SEO is a long-term strategy with excellent ROI. At a minimum, you can expect the company to make improvements to your websites or stores.
Over 40% of online revenue comes from organic searches and traffic. That’s basically free revenue just by having the right keywords in the right places. The question remains, is SEO worth it?
Our clients have experienced ROI for SEO between 50% and 5000% depending on many factors like competition, current situation, and budget. A typical ROI for PPC averages 40-200% on the high side. Once SEO is in place, it keeps generating traffic for a long time and well worth doing for every business.