Ecommerce marketing has exploded in recent years, with retailers like Amazon showing just how profitable online shopping can be to anyone that can offer a well-designed buying platform. So, if you have a store yourself, it’s vital to innovate and create branding and design that appeals to customers.
Every field of online media and business is in the middle of an arms race to find the next big revolutionary marketing innovation that will elevate them above their competition. Our web development team have gathered the five of the freshest trends developed in 2021 that have already proven to be a hit with many brands.
Mobile Device Focused Interface
With statistics showing a steady increase in mobile purchasing, it is important that attention is paid to the layout of store pages and how they are seen by mobile users. A website that’s uninviting mobile users is just going to increase the chances of them using another vendor.
Search engines will also prioritize websites that are more mobile-friendly, so a web store that’s optimized for mobile use will not only encourage more purchases but also get more eyes on your business.
Optimizing The UX
If you want to attract more mobile users, the first and simplest step should be making your site’s user experience (UX) catered towards mobile. Sites that have been designed with desktops in mind tend to be unwieldy and awkward to use on hand-held devices and this will be an instant turn-off for visitors.
Whether on a website or an app, allowing people to navigate quickly and easily will ensure that you are matching users' expectations of a mobile experience.
Innovative Product Layout
Source: Keri Lotion
For as long as online stores have existed, they have universally used grid-based product displays and this basic, unimaginative design is not going to grab attention. More creative ways of browsing products are gaining popularity as they are more intuitive, fun to use, and easy to install.
They can be as simple as horizontal displays you swipe left and right on or products that the customer can move around on the page themselves. Such clever browsing options will entice your customers and set your branding and design apart from the competition.
Unique Product-Related Displays
Each of your products is unique and the best way to display this is to give their individual page a thematic style to differentiate it from the rest. If each product page is identical then you might find your site visitor becomes disengaged with what they’re viewing.
Even something as simple as a splash of color that matches the product rather than a plain background can stand out enough to be memorable. So long as your design choices are varied within the overall theme and eye-catching at the same time, you should be able to come up with something that will keep that potential customer interested.
We all know the routine whenever we want to buy something specific online, clicking mechanically through filters on the left of the screen until you get to the product type you want. This does nothing to set your brand apart from your competition and is typically kept to one side to be easily accessible but out of the way.
People crave the unique and if you can provide a more interactive way for customers to filter through your products they’re going to be drawn to your store more often.
Rather than using standard filters, why not use a fun quiz to narrow down the specific item a customer may desire or an algorithm-driven bot that can recommend an item based on customer input? Bold new ideas are needed to make the filter menu part of the experience rather than a chore on the way to finding the right product.
When marketing an online storefront, it is important that you give your customers detailed information about what you sell and avoid them having to make a trip to a brick-and-mortar store to examine your product more closely. Why? Well, you’re very likely not to get the sale.
So the more information you can provide, the better, and thanks to technological advances, it is now easier than ever to have your product leap right out of the customer's screen and sell itself. One such technology is Augmented Reality (AR) which shows the product as if in person. To learn more, check out this resource on augmented reality and eCommerce.
While some of the technologies that could be adapted still have their teething issues it is important to pay close attention to how they develop. Whoever can see the potential in the technology of tomorrow and can implement it in their eCommerce marketing will have a huge advantage that will leave their competitors struggling to catch up.
Fresh Ideas Are The Future
Innovation is clearly the key to the trends of eCommerce marketing in 2021 and those brands that don’t keep up are likely to be left behind. We’ve shown you a small selection of the important trends that exist this year but it is up to you to build on these trends to make something new, something that will spread word of mouth about not just a single product but your entire brand.
So get out of your comfort zone, drop the overused product grid display, abandon the unengaging product filter for something that will grab your users' attention. Graphic designers and software developers are out there waiting to take your store to the next level with just a little innovation and creative thinking.