Digital Marketing Agencies – What They Do for You
Do you remember the last time you forgot your keys? It’s very annoying. We all forget things occasionally. However, forgetting details in your business is a different, more serious matter. There are plenty of eCommerce horror stories where someone forgot to turn on the holiday promotional campaigns in time because they were too busy with managing other details.
Business owners and marketing managers have enough to think about without having to deal with daily marketing minutiae. However, it’s the details that can ultimately make or break a campaign. Details like SEO, web content, user experience, or checking to see if servers will handle a holiday rush. Hiring a digital marketing agency can relieve online store owners and managers of these burdens while returning a positive ROI.
There are some advantages to creating a partnership.
Benefits of Hiring a Digital Marketing Agency
Partnering with an agency offers three significant benefits over doing it in-house.
1. Leverage Marketing Management Experience
The cliché, “experience is the best teacher” applies perfectly to eCommerce and online businesses. A digital marketing agency has learned from its errors and those of its clients. Hiring a skilled agency means you’ll avoid a long and expensive learning curve.
Agencies are up to date with the latest tools, tech, and inside information regarding Google’s ever-changing search policies. They help you rank faster, to stay ahead of your competition.
An agency can perform various in-depth audits such as SEO and infrastructure analysis. These reports can uncover many previously unknown issues, and the agency experts will fix them, keeping your page ranks up in Google.
2. More Cost-Effective
A digital marketing agency uses analytical tools such as Moz Pro, Google Analytics, or SEMrush to optimize your website and any ongoing marketing campaigns. They have proven to return an ROI in both the short-term and long-term. Hiring them means you won’t have to purchase licenses or expensive software. Using their tools, they can offer improvements that can increase traffic, conversions, and sales.
Apart from the marketing effectiveness, another advantage of hiring an agency is that you don’t incur the cost of hiring, training, and other employee-related expenses.
Recent research by PayScale, Indeed, and Glassdoor estimates that hiring a comparable in-house digital marketing team will cost a minimum of $66,083 per month or $793,000 annually. Using those figures as your advertising budget, you’ll get much more bang for your buck using the services of a digital marketing agency. Besides, hiring a full-time marketing team is unsustainable for most small and medium-sized companies.
3. Bridging Your Talent Gap
The term “digital marketing” covers many channels. Each channel requires skill and knowledge to manage it successfully. Business owners don’t have the bandwidth to tackle digital campaigns without hiring a team in-house or outsourcing to a digital agency.
Hiring a digital agency expands your talent pool instantly. Here are the top services they provide:
- Social Media Marketing (SMM)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Paid Digital Advertising (PPC, Display Ads)
- Website Design & Development
- Conversion Rate Optimization
- Content Marketing
- Mobile Marketing
- Email Marketing
- User Experience (UX)
Each of these disciplines takes a few years of training and experience to do well. Using their team bridges a considerable talent gap that would require years to develop for most companies.
Staying Focused on Your Company’s Growth
The most significant advantage to leveraging the talents of a digital marketing agency is saving time. You and your team can focus on operating your business. It relieves stress knowing they are taking care of the marketing for you and accountable for the results.
A digital agency can offer you a unique perspective on your company’s marketing strategies. They can help generate innovative ideas and methods to improve traffic, conversions, and sales. Additionally, your company can reduce costs by working with professionals versus hiring the same digital marketing personnel in-house.
If you’re thinking about working with a digital marketing agency, but you’re unsure if the cost is justified, that’s understandable. It’s a difficult decision to spend your advertising budget on an agency.
If you would like to integrate our experience with your company’s goals and objectives, contact us here. We can provide you with accurate estimates to help you make the right decision.