At some point, every entrepreneur, eCommerce store, and B2B company will face this choice. Do I hire a creative agency or a digital agency? Every business needs a new website, social media accounts, new logos and all the moving parts of a marketing campaign that get your brand noticed and products sold. Is there one type of agency that is better than the other?
In this article we’ll define both agencies, explain the difference, and help you decide which company will better fit your requirements.
Defining a Digital Agency
A full-service digital agency offers clients a more comprehensive array of marketing services. They perform marketing consulting and provide creative, strategic, and technical development of marketing products and services. The services they provide are more proactive in marketing such as:
- Social media marketing
- Content creation
- Online lead generation
- Brand development
- Website design and development
- Media campaigns
- Video and email marketing
- Mobile campaigns
When it comes to omnichannel marketing, a digital agency should be able to manage each component.
Omnichannel strategies that display accurate in-stock info at nearby stores, drive an 80% higher rate of incremental store visits.Google Incrementality Study
Defining a Creative Agency
In the simplest terms, you can view a creative agency as the team who creates all the content and visual elements of your brand. Think of all the design that goes into marketing a product, service, or company. They include items such as:
- Color schemes
- Email newsletter design
- Packaging design
- TV Ads
Usually, creative agencies are brand experts who create all the graphics and visual designs that define a product.
The Definitions Have Blurred
A full-service digital agency combines traditional marketing with digital marketing. They can do it all from media buying and OOH advertising to email and social media campaigns. Each of these marketing segments includes the necessary elements of design for print or digital media.
However, there is no perfect definition of what an agency can or cannot do. Some creative agencies deliver entire websites from start to finish, and some digital agencies create total brand designs along with marketing strategies. Don’t hire based on a company’s title.
A full-service digital agency has the staff to implement a multi-channel marketing strategy and manage your advertising campaigns. They help you reach your target market in multiple advertising channels and multiple devices. They will also help you come up with beautiful ad creatives because they usually have one or more graphic designers on staff.
However, don’t make assumptions about their expertise. Research a digital agency’s services and expertise before hiring them
Which Agency Is Better for You?
Unless you only need some graphics, a logo or business cards designed, digital agencies have more to offer. They deliver a range of multi-disciplinary solutions for the entire customer journey, including sales and marketing, online shopping, subscription services, billing, and delivery. They combine strategic thinking, technical resources, with brand building based on the client’s objectives.
That said, most digital agencies have one or more designers on staff, making a complete package.
Converting Ones and Zeros into Money
It’s a digital world with over 1.8 billion people shopping online and 25% of online shoppers buying every week. To tap into this digital world and grab your share of eCommerce dollars, do you hire a digital agency or a creative agency?
Online advertising has created a shift to digital agencies by advertisers. A digital agency focuses more on marketing strategy and execution. A creative agency focuses more towards brand design, content creation and everything that revolves around creating a brand image.
The find the best agency for your company, interview various marketing agencies to see who aligns best with your goals and needs. Be sure they keep your brand integrity consistent in every channel where you decide to advertise.
The best place to start searching for your digital agency is with Eventige. We are full-service and offer professional creative design as well. Contact us with your list of questions, and we’ll show you how well we can align with your brand.