Social media has become the new face of advertising. With everyone from major corporations to small, home businesses joining the social media marketing frenzy, how can one business stand out from the crowd? According to the article, 10 Laws of Social Media Marketing, in Entrepreneur online by Susan Gunelius, “building relationships is one of the most important parts of social media marketing success”. The goal of any type of marketing is to attract and retain customers – one of the most important aspects of attaining this goal is to build a true and honest relationship with your potential customers.
How to Get Noticed on Social Media
One of the best ways to get noticed on social media is to provide something of value to potential consumers. Everywhere people look; they see an ad for something – even for products that everyone uses, such as toilet paper! Who doesn't use toilet paper? Chances are the product or service you have to offer is not the only one of its kind being offered. Creating a successful social media marketing campaign requires something different than everyone else offering the same product or service.
Social media outlets are the perfect place to provide something of value – something beyond sample products. Social media allows people to provide valuable information to consumers on a personal level. For instance, if the product is in the weight-loss niche, it could be beneficial to provide information to potential consumers about how obesity affects their overall health and how maintaining a healthy weight is beneficial in all areas of life – not simply to fit into this year’s bikini! Providing something of value can help you to attract new customers and retain existing customers.
How to Find the Social Channel with Your Audience
To create a successful social media marketing campaign it is important to determine the demographics and habits of your audience. It's vital to uncover the audience that will be most receptive to the product or service.
A report from Business Insider breaks down the demographics of the social media platforms and could be a valuable tool in determining the social media outlet that best fits the product or service being offered. The report analyzes income, gender, and age of users who most often use each network. For example, the target interests on Pinterest include food and drink as well as family and parenting. For younger audiences, Instagram might be the best choice – with 90% of its users being under the age of 35.
Get Heard Above the Noise of Social Media
The main goal is to be heard above the noise of social media. To accomplish this, a digital marketing company must be active during the same periods as their target audience. Perhaps one of the greatest things about social media is the keyword “social”. Effective social marketing requires social interaction. A customer asking a question in a store would not be ignored for fear of the loss of that customer and the damage word-of-mouth negativity can have on a business. With that in mind, it is just as important to acknowledge and respond to each question a customer or potential customer may pose on social media. Be sociable, be knowledgeable, and offer something of value – and social media can become your arena of success.