Think on Your Feet - Custom Floor Graphics

Topics: Event Marketing
By Gavin Write
An Example Of Custom Floor Graphics At A Retail Store As A Part Of Experiential Marketing Campaign

Where do most people look when they walk? Unless they are craning their necks to watch skyscrapers, people tend to walk with their heads down to see the floor in front of them. It’s natural.

So, it’s only natural to place advertising on the ground where they are looking. The versatility and customization of digital print graphics make anything possible when it comes to floor graphics.

What are Custom Floor Graphics?

Two Male Skaters Pointing At Cheetos Custom Floor Graphic

Probably the best example of a floor graphic are the logos and words printed on every high school gymnasium and NBA basketball floor in the country. It’s high-impact advertising because everyone in the arena sees the graphic design. However, this method of advertising is not limited to gyms.  

Wherever there is a floor, the potential of these graphics is unlimited, from providing directions to promoting new products, sales, or events. These custom graphics would help any brand stand out from the crowd at trade show events and shopping centers; as well as reduce the chances of getting lost in the abundance of advertisements on buildings and billboards.


The Advantages of Retail Floor Advertising

Probably the most significant advantage of this type of ad is it is in a customer’s natural line of sight. It’s a fact that placing a floor graphic at the point of purchase, it drives more sales.It’s a fact that placing a floor graphic at the point of purchase drives more sales. People are typically accustomed to seeing signs, billboards, and other traditional advertisements which can make them easy to overlook. As opposed to floor graphics, it adds a more unique flair to a brand, and people might stop and take a second look. These graphics can be fun humorous messages or optical illusions which will drive more interest than a typical poster or sign. Which in turn makes the graphics more likely to be photographed and shared on social media which adds more to their unique value. Being shared on social media can boost brand awareness and your graphic can reach more people than just the floor.

Floor graphics are safe and don’t pose a tripping hazard like other physical displays. They are easy to use and, in some cases, reusable. They are a sustainable advertising technique and an alternative form of signage delivering a complete advertising message.

Types of Custom Floor Ads

Coca-Cola Customer Floor Graphic on Stair Photo

Ads of The World

The most common custom floor graphic used in stores is vinyl stickers or decals. Typically, they come pre-glued and adhere firmly to the floor.  

Another version is a window where you can quickly change the graphic or poster inside a clear cover. The advantage of this setup is the ability to quickly and easily change promotions often.

The third method of floor advertising uses no stickers. Compact projectors can project high-definition custom graphics directly on the retail floor to communicate your messages directly at the point of sale.

Any of the following types of graphics can also be interactive. Interactive advertising is unique and provides customers with a more personal experience with a brand. For example, projecting moving products on the ground that people move when they walk by. Another example is having a decal sticker that doubles as a hopscotch chalk outline that children can play and it leads them to their favorite snack. These methods are still advertising your brand as well as building a connection directly with the consumers.



7 Benefits for Event Marketing Professionals

Event marketers have a lot going on, but custom floor graphics are one of the simplest tasks on their plate. Here are seven reasons to add this marketing strategy to the marketing mix.

  1. Versatility- Use these beautiful graphics virtually anywhere such as entryways, table, countertops, wall-to-wall designs, and even pool floors. Get creative and make a statement!

  2. Durability - The graphics are comparable to that of industrial flooring except for projection where there is no contact at all.

  3. Quality - Stunning images and colors will turn heads and set your event apart.

  4. Reusable - These ads are sustainable and reusable over many events, offering your client a high ROI.

  5. Size – Vinyl graphics are seamless and can be up to 10 feet wide by virtually any length. They make for a stunning visual experience.

  6. Indoor/outdoor Material - Expands opportunities to brand your client in any location.

  7. Require no professional installation – Ease of installation saves time and money.

Floor graphics are the cost-effective advertising method that gets your client’s brand noticed by everyone close to your location.

Thinking on Your Feet… and Under Them

One of the most attractive qualities of floor graphics is its versatility. It’s a marketing method that’s inexpensive and ideal for the creation of unique experiences at branding events. Not only that, but it is a safe and fun way to create memories and connections directly with your customers.

Integrating this fun and unique marketing strategy into your brand is great for boosting brand recognition and helping customers build a relationship with your brand. Not only this but having that creative edge will make your ads shareable on social media which will reach an even wider audience.

Female On A Waterslide With Lipton Tea In Her Hand At An Experiential Marketing Event

Launching Brand Activation Using An Event Marketing Company

Woman Smelling An Aromatic Sample At A Multisensory Experiential Marketing Event

Multisensory Experiential Marketing Noses Out The Competition

A Man Using His Smartphone To Review ROI For The Company At An Experiential Marketing Event

Event Marketing ROI: Capturing The Flag

A Crowd At An Event Holding Up Their Phones With Event Mobile Apps on Screens

How to Get Connected With the Crowd Using Event Apps

A Disney Branded Sailboat Advertisement On Agency Website Featuring Mickey Mouse

Keeping Your Brand Afloat With Photo Sails

Sony Stand At An Experiential Marketing Event For Brands

How Event Marketing Can Strengthen Your Brand

Get Started