Have you ever thought about the users you follow on Twitter and Pinterest? Most likely, you will only see about 1% of their tweets, pins, or other content. This number is just hypothetical, but since everyone is using Twitter, even when you post regularly, your following is not likely engaged with your brand at every single moment. The number of followers only gives you a little bit of success. Considering that Twitter is like Live T.V., if someone is not there to see your tweet at that moment, they will never see it unless you repeat yourself. This applies to Facebook just as well, not just for Twitter.
Today, it’s much more difficult for any brand to stand out and get noticed, even if millions of people are following the brand page. Social media moves fast, and you need to stay on top of the current trends and platforms being used. For example, over the past year, Tik Tok has become a powerhouse in the realm of social media. The variety of short humorous, educational, and emotional videos have connected with people, especially as we all spent more time at home than ever before. Learning to leverage the power of social media quickly can separate you from the crowd.
Having 10,000+ followers is a milestone for many Twitter accounts. Still, overall it doesn't really matter how many are following you if they are not having solid quality interactions with you and paying attention to the content your providing. Engagement is more important than the raw numbers of followers. Would you rather have 100,000 followers with low engagement driving low sales or a smaller number of followers that are highly engaged brand ambassadors that are customers themselves and encourage others to become customers as well? How can you build a community to increase engagement within your following? Here are a few strategic tips:
Add some personality and humor to your brand. Social media has the word “social” in it because being social is the way to succeed. Everyone loves humor, and everyone loves to share humor with others. Although some of the platforms are used to gather news related to industries or other world news, we often find that social media is being used to entertain and kill some free time.
Your marketing and brand message needs to adjust to the tune of your audience needs. If you use the same copy you used in other areas like search or e-mail newsletters, your followers will remain detached from your brand. Try to make your Twitter and Facebook page hysterically entertaining, with each post featuring something funny that speaks to your consumers.
This works because it forms a connection and develops conversations for people to start between one another. Be funny, and relate to them so they will start talking about you. If you have trouble being creative contact our social agency team and talk to them about your needs to manage the engagement strategies. When developing your voice for social media, it is essential to be consistent in your approach, language, and tone. You want your followers to know what to expect and develop a relationship based on the interaction and engagement social media allows for.
One great example of this is Wendy's Twitter account. Fast food and Wendy's, in particular, may not be your thing, but by now, you have probably heard of their Twitter account. They have gone viral over the last couple of years for their savage roasts, rivalries with other restaurants, mixtape-worthy rap bars, and the fun, irreverent approach they take with their Twitter account. You can pretty much guarantee they would not have received the same kind of attention they do by making posts about the latest coupon for a free small fry. Wendy's is not just a place to get a good burger, but a social media force to be reckoned with. Now, this brings us to the second part. Start conversations!
What’s the Point of Humor?
The main point of using humor to connect with your audience is to separate yourself from your competitors and develop a community of fans who will show love and give love by connecting and encouraging others to interact with you. Although it's digital, they call it social for a reason. Be human!
Converse directly with anyone who is following you. Seriously, just maintain a conversation with them, then retweet them, like their content, and comment on posts that they put out. You can also just directly ask them to interact with your content and communications on social media. One good tactic is to make almost everything you post to be geared towards describing the life of your fans, which will pose a reason to connect. Whether you are retweeting, asking a question, holding a contest, or even sending hashtag messages, don’t forget to connect with their life in reference to your product or service.
The most important interactions are those initiated by your followers. If they comment on a post, it is critical that you respond and engage with them. This applies if it is a positive comment, question, or even a negative comment. With negative comments, which will occur, you must diffuse the situation, respond and ask them to give you a chance to make things right.
Many customers will go to social media with issues before they pick up a phone and call customer service because they know the power of social media and that they will likely get a fast response. Having a huge following that has little to no engagement won't’ do you much good, so engagement is essential for success.
The experts at Eventige Media Group can help you develop and implement a social media strategy that engages with your customers and prospects and supports your sales and marketing objectives. Call us today to discuss options available to help you grow your business.
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